Keyword Research

Most experts agree that well executed keyword research is fundamental to success in online marketing. You need not only to choose keywords that describe your products or services, but you need to consider…

• Synonyms
• Typos
• Keyword Effectiveness
• Relevance
• Quantity
• The Long Tail

There are several companies, programs, and software products designed to help you pick the most appropriate keywords for your marketing efforts. I’m going to list some of them here. Eventually I’ll discuss each in detail. In the meantime, feel free to browse the web sites of those listed here. They are listed in no particular order:

• Wordtracker
• Google’s Keyword Tool
• Spyfu
• Ad words Accelerator

These are programs and companies that I’ve had some experience with (amongst many others). More about them later.

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