Avidian Technologies Takes Cross-Organizational, Outlook-Based CRM to the Cloud with the Release of Prophet Ultimate OnDemand Edition
Net-Results Releases Simplest Email Drip System
How to Measure Social Media ROI
Tyler Garns, former Director of Marketing at Infusionsoft, is in the process of posting a series of videos to introduce his new consulting practice. His entry today was a smart discussion on a proper way to measure and monetize social media. I've taught for years that social media should not be the center of your strategy (remember MySpace.com) but rather, a method of driving potential customers to your website or blog and to your offers since that is the one thing you have complete and permanent control over. Tyler's presentation...
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Largest Marketing Automation Vendors Grew 75% in 2011
Marketo’s Revenue Cycle Secret Sauce
I was recently pointed to a Slideshare presentation created by Jon Miller of Marketo. I liked it a lot and am happy to share the link here with you. I have to be honest that the acronyms used in the marketing automation industry have taken me a while to get used to. But I'm happy to report that I'm understanding them better now. Things like MQL, SAL, and SQL used to bother me. Now they're coming naturally. I'm sure that at some point, I'm going to add an acronym translator here. In the mean time:
- MQL means Marketing Qualified Lead - Marketing likes this lead and thinks it's a good one.
- SAL means Sales Accepted Lead - A salesperson liked this lead to accept it.
- SQL means Sales Qualified Lead - A salesperson has qualified a prospect in real life.
Businesses need to organize and think about the... Read More
Active Conversion & The Definition of Marketing Automation