Small Businesses to Double Adoption of Marketing Automation


36 Percent of US SMBs Are Planning to Use Marketing Automation; More Than Double of Current Adoption SAN JOSE, Calif., July 24, 2012 /PRNewswire/ — A detailed study conducted by Techaisle shows that marketing automation is now among the top ten relevant technology areas of investment for an SMB ...

Eloqua Raises US$92M in IPO


I want to congratulate and give props to Eloqua, a marketing automation leader that caters to enterprise (generally b2b) customers. Bloomberg reported today that they raised $92 million dollars in an IPO and got listed on the Nasdaq stock market. I don’t list Eloqua on my Marketing Automation Small ...

Domain Names and Newsletters


I just went through a report of recent domain name sales from Sedo and Afternic. The one that stands out to me as a real bargain purchase is HairStylists.com which was bought for only $4k. That is a deal IMHO. Another thing interesting about this report is that it gives you a perspective of the out-of-the-US ...

Gartner Hype Cycle for CRM Sales, 2012


Sales Turns to the Cloud for Quick Relief Louis Columbus is a marketing, product management, sales and industry analyst and serves as Microsoft Enterprise Systems Senior Analyst & Marketing Manager at Cincom. He teaches MBA courses and has taught at California State University, Fullerton: University ...

Act-On Named Best Overall Value


Industry Analyst Firm Highlights Act-On’s Marketing Automation Platform in Gleansight Benchmark Report BEAVERTON, Ore.–(BUSINESS WIRE)–Act-On Software, provider of the fastest growing, cloud-based marketing automation platform for the Fortune 5,000,000, today announced that it received ...

The Software Spectrum – Webinar Tools


Webinar, Screensharing, and Teleconferencing Tools – The Software Spectrum There are companies that invent, companies that dominate, and companies that innovate. These first movers are usually rewarded with high margins, bigger-spending customers, and low competition… for a while. The business ...

Marketo’s Social Marketing Rockstar Tour


I attended Marketo’s Social Marketing RockStar Tour today in Costa Mesa, California. It was headed up by an enthusiastic Sanjay Dholakia and his team. There were about 100+ attendees, participants, and customers there. There were several excellent panels and presentations given. Here are are few ...

New Infographic Helps Companies Evaluate and Compare Microsoft Dynamics CRM Software


Comparing CRM Software is a challenge. Sometimes when evaluating a vendor or product you need to get back to basics. You can just say, tell me the most important information. Or in this case, show me the most information. The CRM Software Blog has just released a new infographic visually showing 12 reasons ...

Hubspot Exec Spins Out Youspot


The company is planning to offer digital marketing services to small businesses. Things are proceeding rather swiftly for YouSpot, one of the newest digital marketing startups in town. Earlier this month, executives at HubSpot, a Cambridge firm that helps mid-sized companies market through search and ...

Lead Nurturing vs Drip Email Marketing Campaigns


Not Getting Any? Check Your Drip. Marketing. A guy walks into a bar. He spots his quarry. Comes groovin’ up slowly. He pulls out his best line and in a dark brown voice says to her (or him, whatever you’re into)… “Come here often”? Pause… In real life what he says ...

Recent Collaboration Offers Sophisticated Integration of Microsoft CRM and Marketing Automation


Tricension and Net-Results have recently teamed up to create the ultimate integration between Microsoft Dynamics CRM and the Marketing Automation platform, Net-Results. This collaboration offers a new approach to marketing automation, customer management and business intelligence. These technologies ...

Sixty Percent of Fathers Have Worked on Father’s Day


Father’s Day and Marketing Automation: Give Yourself the Gift of Time In a recent survey of fathers who own businesses, sixty percent of them stated that they have worked on Father’s Day. But it’s likely that most fathers would prefer to spend Father’s Day with their families, ...

Net-Results.com Named Market Leader in Marketing Automation Software


WordStream, a marketing software company that provides search marketing tools for SEO & PPC, has named Net-Results as a Market Leader in the Marketing Automation Software category. WordStream’s infographic titled “The World’s Best Internet Marketing Software 2012,” (shown ...

Online Marketing Institute and Marketing Automation Institute Form Strategic Partnership


The Leaders in Marketing Education Join to Better Serve Marketers Worldwide GRAND RAPIDS, Mich. and SAN FRANCISCO, May 30, 2012 /PRNewswire/ — The Marketing Automation Institute (MAI), the premiere vendor-neutral marketing automation certification organization, and the Online Marketing Institute ...

$800 Million – Salesforce Reported to be Purchasing Buddy Media


Salesforce Set to Snap Up Facebook Friend Buddy Media for More Than $800 Million Enterprise, meet social: Cloud-computing pioneer Salesforce.com is close to a deal to acquire Buddy Media, the five-year-old company that helps brands manage their Facebook presence… Read the story… | Source: ...

Local News Sites Present Opportunities For Local Entrepreneurs


Award-winning journalist, Robert Niles wrote an insightful story today about local journalism. I think he’s hit the nail on the head. The gist of his article is that many national news organizations have tried to penetrate local news markets but are usually unsuccessful. His theory is that unless ...

Marketing Automation Spotlight


This could be old news to some of us but I wanted to post a link to this comprehensive report on Marketing Automation done by TM Capital Corp of Atlanta, GA. The report is a high level view of the industry that was done in 2011 and is good reference. A few highlights: MAS [Marketing Automation Software] ...

7 Tips to Boost Your Site’s Conversion Rate Using Images


The other day I sent out an email distribution from one of my sites and wanted to include an image. I wondered what the effect was if I used my picture and whether it mattered if I smiled in the image or if it was better to use a picture of me speaking on a platform. I tend to look serious when speaking ...

Marketo Acquires Crowd Factory


San Mateo, Calif. – April 18, 2012 – Marketo today announced that it has acquired Crowd Factory, Inc., a social campaign management platform. This combined solution enables marketers to amplify and measure social-enabled campaigns to deliver more customers and gain an immediate competitive ...

Infusionsoft vs. LoopFuse for Marketing Automation


If you are looking to create more lasting relationships with potential and current customers, using marketing automation software is a worthy investment. Marketing automation has been shown to help deepen relationships by providing relevant information to your audience based upon actions they take or ...

Avidian Technologies Takes Cross-Organizational, Outlook-Based CRM to the Cloud with the Release of Prophet Ultimate OnDemand Edition


Company also introduces new Prophet features, including an enhanced user interface. REDMOND, Wash. – April 9, 2012 – Avidian Technologies today announced the addition of Prophet Ultimate OnDemand Edition to the company’s line of industry-leading Microsoft Outlook-based customer relationship management ...

5 Tips to Become a Marketing Automation Master


www.bluewolf.com4/4/12 If like many people, you are finding that you and your team are spending time creating email programs that just aren't getting the type of ROI that you want, you may consider revamping some of your current processes.

State of the Market Survey – Calling All Marketing Automation And Demand Gen Consultants!


My company, Software Advice, is a free online resource for software buyers. We literally spend over 10 hours a day talking to software buyers on the phone, helping them sort through the hundreds of systems on the market to identify a short list. After we help them decide on which systems to research, ...

Net-Results Releases Simplest Email Drip System


Net-Results’ Latest Marketing Automation Product Release Includes the Simplest Email Drip Campaign Interface Available Adding a host of enhancement and features, the top-rated lead management system continues to set the standard for simplifying powerful functionality. Golden, CO (PRWEB) March 20, ...

Marketing Is The Next Big Money Sector In Technology


By 2017, a CMO will spend more on IT than the CIO. – Gartner Group For the first time in history, businesses can leverage big data for the benefit of driving marketing insights. We are at the very beginning of this wave, but this fundamental shift will create several multi-billion dollar winners. ...

The Most Important Online CRM and Social CRM Apps


Editor’s Notes: The link below contains an especially nice and useful infographic because there are a lot of us who want to use CRM while we are in the field. There’s no better way to get a field salesperson in the habit of using marketing automation than to train them to use it before they ...

The Difference Between Marketing Automation And CRM


Editor’s Note: I’m always looking for the best and clearest definitions of Marketing Automation and I liked how this article from OpenMarketing.com explained it… A client asked me recently what the difference is between marketing automation and CRM and why they needed both systems as ...

What Role Should IT Play in a Marketing Automation Implementation?


This was a question asked recently on a marketing automation forum. I think it deserves a good answer because many executives think that IT is the first place to go for an initiative like this. Certainly IT should be involved. But it will take a lot more than that for a successful roll-out. I think ...

LeadsCon: Lead Generation Conference Feb 28th-29th in Las Vegas


We interviewed entrepreneur, Jay Weintraub about his upcoming conference… LeadsCon is a pioneering conference and expo dedicated to increasing the effectiveness of those operating in the online lead generation industry LeadsCon provides a unique and collaborative environment designed for networking ...

6 Tips for Getting Buy-In From the Boss


Here is the reality marketers face today: reduced budgets, fewer resources and hardened C-level execs who are unlikely to invest in any new technology. However, marketing automation has proven itself to be a powerful tool for marketers. In fact, Focus Research said that marketing automation has seen ...
© 2017 MarketingAutomation.com. All rights reserved. Site Admin · Entries RSS · Comments RSS
Powered by WordPress · Designed by Theme Junkie