http://marketingautomation.com Automation's Last Frontier Thu, 23 Feb 2012 01:08:39 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://marketingautomation.com/2012/leadscon-lead-generation-conference-feb-28th-29th-in-las-vegas_884?utm_source=rss&utm_medium=rss&utm_campaign=leadscon-lead-generation-conference-feb-28th-29th-in-las-vegas http://marketingautomation.com/2012/leadscon-lead-generation-conference-feb-28th-29th-in-las-vegas_884#comments Thu, 23 Feb 2012 01:02:55 +0000 Editor http://marketingautomation.com/?p=884 http://marketingautomation.com/2012/leadscon-lead-generation-conference-feb-28th-29th-in-las-vegas_884/feed 0 http://marketingautomation.com/2012/6-tips-for-getting-buy-in-from-the-boss_871?utm_source=rss&utm_medium=rss&utm_campaign=6-tips-for-getting-buy-in-from-the-boss http://marketingautomation.com/2012/6-tips-for-getting-buy-in-from-the-boss_871#comments Mon, 20 Feb 2012 21:24:39 +0000 Lauren Carlson http://marketingautomation.com/?p=871 http://marketingautomation.com/2012/6-tips-for-getting-buy-in-from-the-boss_871/feed 0 http://marketingautomation.com/2012/how-to-measure-social-media-roi_824?utm_source=rss&utm_medium=rss&utm_campaign=how-to-measure-social-media-roi http://marketingautomation.com/2012/how-to-measure-social-media-roi_824#comments Sun, 12 Feb 2012 02:26:26 +0000 MarketingAutomation.com http://marketingautomation.com/?p=824 http://marketingautomation.com/2012/how-to-measure-social-media-roi_824/feed 0 http://marketingautomation.com/2012/silverpop-live-product-demonstration-observations_812?utm_source=rss&utm_medium=rss&utm_campaign=silverpop-live-product-demonstration-observations http://marketingautomation.com/2012/silverpop-live-product-demonstration-observations_812#comments Thu, 09 Feb 2012 21:04:45 +0000 Joe http://marketingautomation.com/?p=812 http://marketingautomation.com/2012/silverpop-live-product-demonstration-observations_812/feed 2 http://marketingautomation.com/2012/content-management-and-buying-stages_804?utm_source=rss&utm_medium=rss&utm_campaign=content-management-and-buying-stages http://marketingautomation.com/2012/content-management-and-buying-stages_804#comments Wed, 08 Feb 2012 05:17:47 +0000 Joe http://marketingautomation.com/?p=804 http://marketingautomation.com/2012/content-management-and-buying-stages_804/feed 0 http://marketingautomation.com/2012/largest-marketing-automation-vendors-grew-75-in-2011_790?utm_source=rss&utm_medium=rss&utm_campaign=largest-marketing-automation-vendors-grew-75-in-2011 http://marketingautomation.com/2012/largest-marketing-automation-vendors-grew-75-in-2011_790#comments Tue, 07 Feb 2012 22:29:16 +0000 Joe http://marketingautomation.com/?p=790 http://marketingautomation.com/2012/largest-marketing-automation-vendors-grew-75-in-2011_790/feed 0 http://marketingautomation.com/2012/the-breakdown-email-marketing-and-marketing-automation_779?utm_source=rss&utm_medium=rss&utm_campaign=the-breakdown-email-marketing-and-marketing-automation http://marketingautomation.com/2012/the-breakdown-email-marketing-and-marketing-automation_779#comments Thu, 26 Jan 2012 14:31:06 +0000 Lauren Carlson http://marketingautomation.com/?p=779 http://marketingautomation.com/2012/the-breakdown-email-marketing-and-marketing-automation_779/feed 1 http://marketingautomation.com/2012/the-ideal-marketing-automation-cycle-infographic_771?utm_source=rss&utm_medium=rss&utm_campaign=the-ideal-marketing-automation-cycle-infographic http://marketingautomation.com/2012/the-ideal-marketing-automation-cycle-infographic_771#comments Sat, 21 Jan 2012 05:18:05 +0000 Joe http://marketingautomation.com/?p=771 MarketingAutomation.com Releases "The Ideal Marketing Automation Cycle", an Infographic Chino Hills, CA, January 20, 201 - MarketingAutomation.com released "The Ideal Marketing Automation Cycle" today, an infographic that displays how a marketing automation program should work. Joe Martinico, publisher of MarketingAutomation.com stated, "The ideal marketing automation cycle revolves around a Customer Relationship Management (CRM) tool and then it branches into several activities, products, and software programs." He pointed out that there are hundreds of marketing automation vendors and many of them claim to be total solutions, but that is rarely the case. Many businesses struggle to understand what marketing automation is, how it can help their business, and how to do it right. So, What Is Marketing Automation? The answer depends on who you ask. According to the infographic it starts with...]]> http://marketingautomation.com/2012/the-ideal-marketing-automation-cycle-infographic_771/feed 0 http://marketingautomation.com/2012/marketos-revenue-cycle-secret-sauce_746?utm_source=rss&utm_medium=rss&utm_campaign=marketos-revenue-cycle-secret-sauce http://marketingautomation.com/2012/marketos-revenue-cycle-secret-sauce_746#comments Thu, 12 Jan 2012 19:20:44 +0000 Editor http://marketingautomation.com/?p=746

MQL means Marketing Qualified Lead - Marketing likes this lead and thinks it's a good one.

SAL means Sales Accepted Lead - A salesperson liked this lead to accept it.

SQL means Sales Qualified Lead - A salesperson has qualified a prospect in real life.

There was a part of the presentation I liked shown here:
Businesses need to organize and think about the...]]> http://marketingautomation.com/2012/marketos-revenue-cycle-secret-sauce_746/feed 0 http://marketingautomation.com/2012/b2b-marketing-events-for-2012_742?utm_source=rss&utm_medium=rss&utm_campaign=b2b-marketing-events-for-2012 http://marketingautomation.com/2012/b2b-marketing-events-for-2012_742#comments Sun, 08 Jan 2012 11:31:11 +0000 Editor http://marketingautomation.com/?p=742 http://marketingautomation.com/2012/b2b-marketing-events-for-2012_742/feed 0