Writers

Lauren writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. She has a background in the music industry, and when she isn’t writing about software, you can find her running at Town Lake and singing at local venues. She is a graduate of the University of Texas with a bachelor’s degree in journalism. Lauren can be reached at www.SoftwareAdvice.com.

James is a seasoned entrepreneur and founder of three successful companies. He is co-founder and CEO of Avidian Technologies (www.avidian.com), the creators of Prophet, the world leading CRM software built in Outlook. James is a thought-leader, sought after speaker and writer on CRM, Sales Management & groupware applications. He was a regular writer for PCWorld and has been featured in PC Magazine, Small Business Computing, Inc., Entrepreneur, CRM Magazine, Washington Post and other publications. In 2009, he was named by the SLMA as the “50 Most Influential Sales Lead Management Professional”.

Justin Gray, CEO & Chief Marketing Evangelist is a seasoned marketer and founded Lead MD in 2009 after noticing grassroots marketing dollars shrinking and traditional branding efforts being strewn aside in favor of a true conversational marketing approach. His vision for Lead MD is to transform traditional “grassroots” marketing efforts through the use of cloud based marketing solutions. You can learn more aobut Lead MD at LeadMD.com.