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Pardot released a fun infographic today, called the Content Marketing Mix, depicting the types of content appropriate for various stages of prospect awareness and purchasing. I always like infographics like this just for how they help to itemize and visualize sometimes obscure tactics and strategies. The ...

I attended Marketo’s Social Marketing RockStar Tour today in Costa Mesa, California. It was headed up by an enthusiastic Sanjay Dholakia and his team. There were about 100+ attendees, participants, and customers there. There were several excellent panels and presentations given. Here are are few ...

Editor’s Notes: The link below contains an especially nice and useful infographic because there are a lot of us who want to use CRM while we are in the field. There’s no better way to get a field salesperson in the habit of using marketing automation than to train them to use it before they ...