An Ideal Marketing Automation Cycle
Mastering marketing automation is not an easy task but is probably one of the most valuable things you can do for your business. There are many elements and, like most technical subjects, there is “overwhelm” – too many ideas and too many products to evaluate. But if you take things ...
Marketo and Infor Join Forces
Big Marketing Automation News
Infor and Marketo have agreed to tie together their core products and jointly sell them to businesses looking for sales and marketing software. The goal is to compete better with software giants like Oracle and Salesforce that have spent billions over the past few years ...
What Else Is It Called?
Marketing Automation and the ideas around it are often confused by industry jargon that is created for a variety of reasons. In some cases jargon is created to better communicate a new idea. In most cases it is used to “differentiate”. But the truth is that it often confuses newcomers. ...
Avidian Technologies Takes Cross-Organizational, Outlook-Based CRM to the Cloud with the Release of Prophet Ultimate OnDemand Edition
Company also introduces new Prophet features, including an enhanced user interface.
REDMOND, Wash. – April 9, 2012 – Avidian Technologies today announced the addition of Prophet Ultimate OnDemand Edition to the company’s line of industry-leading Microsoft Outlook-based customer relationship management ...
The Most Important Online CRM and Social CRM Apps
Editor’s Notes: The link below contains an especially nice and useful infographic because there are a lot of us who want to use CRM while we are in the field. There’s no better way to get a field salesperson in the habit of using marketing automation than to train them to use it before they ...
The Difference Between Marketing Automation And CRM
Editor’s Note: I’m always looking for the best and clearest definitions of Marketing Automation and I liked how this article from OpenMarketing.com explained it…
A client asked me recently what the difference is between marketing automation and CRM and why they needed both systems as ...
The Ideal Marketing Automation Cycle – Infographic
MarketingAutomation.com Releases “The Ideal Marketing Automation Cycle”, an Infographic
Chino Hills, CA, January 20, 201 – MarketingAutomation.com released “The Ideal Marketing Automation Cycle” today, an infographic that displays how a marketing automation program should ...
Top 20 List of “Small-Business-Friendly” Marketing Automation Vendors
Marketing Automation (MA) Vendors That Are “Small Business Friendly”
Periodically, we release a report called MarketingAutomation.com’s Top 20 List of “Small-Business-Friendly Vendors”.
What is a Small-Business-Friendly Marketing Automation Vendor?
Number one… Small-Business-Friendly ...
Marketing Metrics: Which Ones to Track
In ye olde days of marketing (a few years ago), marketers had limited tools for tracking metrics. They could monitor simple things such as open and click rates for email campaigns, but they didn’t have much visibility beyond that. With modern technology and tools, such as marketing automation software, ...
Is It Time to Shred the Whitepaper?
When was the last time you read a whitepaper that added real value to your research process? I’m racking my brain and finding it quite difficult to come up with anything. More often than not, today’s whitepapers are really just masked sales pitches, too long to keep the attention of today’s ...
