What is Marketing Automation

Marketing is the last (and a most important) frontier in the world of automation. We aim to find the best solution and to offer it here. We are researching and are in discussions with several very interesting vendors.

Our goal is to collaborate with others and to share ideas on the best marketing automation software.

The Primary Objective of MarketingAutomation.com

There are too many choices today and the companies that sells marketing automation software generally state that theirs is the best. We’ve not found that to be the case. We have tried several of them meant for small businesses and most often have gone back to using a spread sheet along with Outlook.

There are certain downfalls to the many choices on the market. The biggest is called “The Paralysis of Analysis”. We’ve suffered from it and we’re sure you are too. Of course there are many who will claim that with their consultation we could have avoided that, but as a small business we didn’t want to sell out an interest in our company either (There prices are most often suited to larger enterprises).

So we are going to write reviews and invite others to share their experiences here with reviews and articles on their favorites. In the mean time we will recommend our single favorite products and recommendations for small businesses here until we find products and services that are better.

There are several areas where marketing automation is being utilized and improved including

• Email Marketing
• Keyword Research
• PPC Campaign Management
• SEO for Natural / Organic Search
• Sales Follow-up
• And much more.

We especially like programs that integrate any / all of these functions and several vendors are actually creating attractive products like this. Below we will list our top picks and posts. We invite any of you who have a particular insight on a product or service to comment or to share your own views/reviews. In the interest of full disclosure, we are affiliates and/or resellers for some of these companies and products. We have to pay for our sites somehow. But we will never shade or color our reviews just to make a few bucks. Our primary motivation is to help small businesses like yours to become bigger, faster, and at a reasonable cost. We will also allow marketing automation software providers to advertise and to tell their side of the story. We can’t possibly cover aspects of every program ourselves.

Our Top Pick for a Comprehensive Marketing Automation Software Program

I’ve thought about developing MarketingAutomation.com for years. Infusionsoft is the first company that actually really motivated me to get started. The program is Software as a Service (SAAS) and the company is highly committed to helping small businesses. They continually build upon their idea of fixing and automating your follow-up.

What the program does is to pick up and automate the process of following up via email, fax, letter, phone, voice mail, and even pings to your salespeople or customer service people to make a phone call. The idea is to touch your customers in an infallible way and through all their senses in the days, weeks, and months after they make their first inquiry.

They offer one of the most comprehensive follow-up programs I’ve ever seen; InfusionSoft. They are so confident that you’ll double your sales by using their software that they guarantee it. Follow this link to learn more about their “Double Your Sales Guarantee”.