Marketing Automation

The Breakdown: Email Marketing and Marketing Automation

Posted by Lauren Carlson on Jan 26, 2012 in Marketing Automation | 1 comment

One of the first steps in purchasing a new software system is buyer education. When it comes to marketing software, there is some confusion between email marketing and marketing automation software.

The Ideal Marketing Automation Cycle – Infographic

Posted by Joe on Jan 21, 2012 in CRM, Email, Marketing Automation, News / Articles, Tools / Resources | 0 comments

MarketingAutomation.com Releases "The Ideal Marketing Automation Cycle", an Infographic Chino Hills, CA, January 20, 201 - MarketingAutomation.com released "The Ideal Marketing Automation Cycle" today, an infographic that displays how a marketing automation program should work. Joe Martinico, publisher of MarketingAutomation.com stated, "The ideal marketing automation cycle revolves around a Customer Relationship Management (CRM) tool and then it branches into several activities, products, and software programs." He pointed out that there are hundreds of marketing automation vendors and many of them claim to be total solutions, but that is rarely the case. Many businesses struggle to understand what marketing automation is, how it can help their business, and how to do it right. So, What Is Marketing Automation? The answer depends on who you ask. According to the infographic it starts with...

Marketo’s Revenue Cycle Secret Sauce

Posted by Editor on Jan 12, 2012 in Marketing Automation, Marketo, Reviews, Vendors | 0 comments

I was recently pointed to a Slideshare presentation created by Jon Miller of Marketo. I liked it a lot and am happy to share the link here with you. I have to be honest that the acronyms used in the marketing automation industry have taken me a while to get used to. But I'm happy to report that I'm understanding them better now. Things like MQL, SAL, and SQL used to bother me. Now they're coming naturally. I'm sure that at some point, I'm going to add an acronym translator here. In the mean time:

MQL means Marketing Qualified Lead - Marketing likes this lead and thinks it's a good one.
SAL means Sales Accepted Lead - A salesperson liked this lead to accept it.
SQL means Sales Qualified Lead - A salesperson has qualified a prospect in real life.

There was a part of the presentation I liked shown here:

Businesses need to organize and think about the...

B2B Marketing Events for 2012

Posted by Editor on Jan 8, 2012 in General | 0 comments

Allinio.com has listed a set of events for 2012 that we wanted to share...

Why Is Having Clear Pricing So Important To Small Businesses?

Posted by Joe on Dec 20, 2011 in General | 0 comments

We just released MarketingAutomation.com’s Top 20 List of...

Top 20 List of “Small-Business-Friendly” Marketing Automation Vendors

Posted by Editor on Dec 16, 2011 in CRM, General, Reviews | 0 comments

Marketing Automation (MA) Vendors That Are “Small Business...