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Digital Ad Buying Opportunities For Small Businesses


Red Bank, NJ, October 24, 2013 – Until recently, small businesses have not considered themselves contenders in the digital media space. New marketing automation platforms, such as V12 Group’s Launchpad, are changing that. “This is not a matter of intelligence, small business owners are ...

500 New Customers Help SalesManago Rock CEE Marketing Automation Market


SALESmanago, the first Polish marketing automation platform, launched 18 months ago, today boasts 500 paying customers including banks, many large e-Commerce players, as well as consumer and B2B brands like Yves Rocher, Timberland, and Deloitte. Since last year the company’s revenue from marketing ...

Marketing Automation Times Interviews Matt Filios, Net-Results.com


Marketing Automation Times did a nice interview of Matt Filios, the CEO of Net-Results.com. Net-Results.com is one of our favorite marketing automation companies. Hope you enjoy the interview… Matt Filios from Net-ResultsOur guest for this episode of the Marketing Automation Podcast is Matt ...

Marketo Infographic – Buying a Marketing Automation Solution


Brought to you by Marketing Automation Software from Marketo

In Praise of Deadlines


By Sherry Lamoreaux “Depend upon it, sir, when a man knows he is to be hanged in a fortnight, it concentrates his mind wonderfully.” – Samuel Johnson Deadlines get a bad rap. They can actually spur your creativity, if you let the “concentration” part work in your favor – ...

HubSpot Continues Rapid Trajectory with 82% Revenue Growth


CAMBRIDGE, Mass., Feb. 22, 2013 /PRNewswire/ — Inbound marketing software company, HubSpot, Inc., released their 2012 Year in Review today to continue their strong tradition of transparency and rapid growth. The report highlights significant increases in revenue, customer count, and number of employees ...
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What Else Is It Called?


Marketing Automation and the ideas around it are often confused by industry jargon that is created for a variety of reasons.  In some cases jargon is created to better communicate a new idea.  In most cases it is used to “differentiate”.  But the truth is that it often confuses newcomers.  ...

Marketers as Smart Consumers


The Age of the Salesperson When I sold cookware as an in-home salesperson, I was proud of our products and I was proud of what I did.  Our product was expensive but I knew that my customers would use that product for the rest of their lives (I met my wife that way and she still does).  We called our ...

Sage Sells Its ACT! and SalesLogix Lines


The move represents an effort to divest itself of non-core solutions. The Sage Group today announced plans to sell seven non-core products, including its ACT! and SalesLogix products, for a total of roughly $145 million. The deals involve three products managed from North America (Sage ACT!, Sage SalesLogix, ...

Content Marketing Isn’t New, It’s Just Easier


Years ago, me and my wife decided to move from Chicago, where we both grew up, to California.  We were married for about 6 years and our two boys were 2 and 5 years old respectively.  We wanted to do it right and we were concerned about upsetting the apple cart with our two boys.  We wanted to make ...

Marketing Automation Mag – Jan – 2013


Infusionsoft rakes in $54M to automate marketing for small businesses – GigaOM GigaOMInfusionsoft rakes in $54M to automate marketing for small businessesGigaOMMarketing automation SaaS vendors remain hot properties. Oracle bought Eloqua for $871 million, Hubspot nabbed a $35 million mezzanine ...

Infusionsoft Gets $54M Venture Investment From Goldman Sachs


Infusionsoft, the Chandler-based small-business marketing software company, has received a $54 million venture capital investment from a group led by Goldman Sachs… Goldman Sachs was joined by Arthur Ventures in the round. The companies follow Mohr Davidow Ventures and Signal Peak, which invested ...

Oracle To Buy Eloqua For $23.50/Shr In $871 Million Deal


Oracle this morning said it has agreed to buy Eloqua, a Vienna, Virginia-based provider of cloud-based marketing automation and revenue performance management software, for $23.50 a share in cash, or $871 million net of Eloqua’s cash. ELOQ closed Wednesday at $17.92 a share. Read the story… ...

Marketing Automation Checklist


This checklist is put out by Marketo and is meant for customers using their platform. But if you skip the technical details, I think it has application in many marketing automation efforts. It’s a good checklist and I wanted to share it with you here: Marketing Automation Checklists from ...

The Future of So Many Things


Mary Meeker is an American venture capitalist and former Wall Street securities analyst primarily associated with the Internet. She is a partner at Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers. Yesterday, she revealed some slides that are fantastic if you are interested ...

Consultant Profile – Neo Marketing


I had the pleasure of a conversation with Anand Thaker of Neo Marketing.  Anand’s background is in the energy space. His first interest of development eventually turned to marketing – from web site development and email then search and then being able to automate those efforts and integrate ...

Act-On Offers Value and Simplicity


I did a webinar with Act-on software (www.act-on.com), who contacted me to share information on their platform and products.  I was pretty impressed and I’m sure that Act-on will make it onto next year’s Top Twenty Small-Business-Friendly Marketing Automation Vendor List.  The webinar was ...

Video Book Summary – The Ultimate Guide to Google Adwords by Perry Marshall and Brian Todd


Before I start I have to disclose that I’m a big fan of Perry Marshall’s and of Bryan Todd’s. I’ve followed their teachings for years and recently attended their consulting accelerator seminar which was held in Rolling Meadows, Illinois. I am an affiliate and sometimes I make ...

Bloomberg: Oracle Considering ExactTarget Acquisition


Could ExactTarget be a takeover target for Oracle? That’s the gist of a news analysis piece published on Bloomberg a few days ago. From the article: With this month’s purchases of an online-shopping analysis firm and a provider of marketing management products, ExactTarget has a more complete package ...

Marketing Automation… for Salespeople and Small Business Owners


How to Automate The Marketing Tasks You Need to Do Each Day to Succeed! Release Date: February 1, 2013 Get a Free Chapter of My Upcoming Book - Marketing Automation For Salespeople & Small Business Owners ...
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How Can Best Buy Thrive in The New Digital World?


 The Writing is on the Wall. My wife is planning a family trip with her sisters and parents, back to Poland where they grew up (her family immigrated to America when she was twelve years old). So last night we went to the Best Buy in Chino Hills, CA (near where we live) to look for a European electrical ...

Video Book Summary – Revenue Disruption by Phil Fernandez


I looked forward to reading this book because it was written by Phil Fernandez, who is the President of Marketo. Marketo is, in my opinion one of the hallmarks of marketing automation today. I like companies that eat their own dog food / practice what they preach. Phil was the President of Epiphany software ...

Multivariate Testing 101


A Scientific Method Of Optimizing Design I just read an article about Multivariate testing that I think does the best job I’ve ever seen in explaining the idea in laymen’s terms. Written by Paras Chopra, who is behind the Visual Website Optimizer. We’ve just added his site to The ...

Pardot Releases Interesting Content Marketing Infographic


Pardot released a fun infographic today, called the Content Marketing Mix, depicting the types of content appropriate for various stages of prospect awareness and purchasing. I always like infographics like this just for how they help to itemize and visualize sometimes obscure tactics and strategies. The ...

Video Book Summary – Marketing Automation by Jeff LeSueur


This is a video book summary about “Marketing Automation, Practical Steps to More Effective Direct Marketing” by Jeff LeSueur.   Transcript of Video Book Summary – Marketing Automation, Practical Steps to More Effective Direct Marketing by Jeff LeSueur This book, written by Jeff ...

Small Businesses to Double Adoption of Marketing Automation


36 Percent of US SMBs Are Planning to Use Marketing Automation; More Than Double of Current Adoption SAN JOSE, Calif., July 24, 2012 /PRNewswire/ — A detailed study conducted by Techaisle shows that marketing automation is now among the top ten relevant technology areas of investment for an SMB ...
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Eloqua Raises US$92M in IPO


I want to congratulate and give props to Eloqua, a marketing automation leader that caters to enterprise (generally b2b) customers. Bloomberg reported today that they raised $92 million dollars in an IPO and got listed on the Nasdaq stock market. I don’t list Eloqua on my Marketing Automation Small ...

Domain Names and Newsletters


I just went through a report of recent domain name sales from Sedo and Afternic. The one that stands out to me as a real bargain purchase is HairStylists.com which was bought for only $4k. That is a deal IMHO. Another thing interesting about this report is that it gives you a perspective of the out-of-the-US ...

Gartner Hype Cycle for CRM Sales, 2012


Sales Turns to the Cloud for Quick Relief Louis Columbus is a marketing, product management, sales and industry analyst and serves as Microsoft Enterprise Systems Senior Analyst & Marketing Manager at Cincom. He teaches MBA courses and has taught at California State University, Fullerton: University ...
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Act-On Named Best Overall Value


Industry Analyst Firm Highlights Act-On’s Marketing Automation Platform in Gleansight Benchmark Report BEAVERTON, Ore.–(BUSINESS WIRE)–Act-On Software, provider of the fastest growing, cloud-based marketing automation platform for the Fortune 5,000,000, today announced that it received ...
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