Lead Scoring: A Whiteboard Session with BlueBird Strategies

Lead scoring is crucial step in demand generation and can greatly improve the number and quality of leads that marketing passes on to sales. But how do you go about scoring leads? Mac McConnell over at BlueBird Strategies came into the Software Advice offices to host a whiteboard session on lead scoring. ...

Marketing Metrics: Which Ones to Track

In ye olde days of marketing (a few years ago), marketers had limited tools for tracking metrics. They could monitor simple things such as open and click rates for email campaigns, but they didn’t have much visibility beyond that. With modern technology and tools, such as marketing automation software, ...

What is Revenue Performance Management and is it Here to Stay?

In the world of enterprise software, we just love three-letter acronyms. The latest one of note is RPM or Revenue Performance Management. RPM refers to a strategy that goes beyond automating marketing campaigns to managing visibility into revenue and ultimately growing revenue faster and more effectively. ...

Is It Time to Shred the Whitepaper?

When was the last time you read a whitepaper that added real value to your research process? I’m racking my brain and finding it quite difficult to come up with anything. More often than not, today’s whitepapers are really just masked sales pitches, too long to keep the attention of today’s ...

Eloqua at SXSW: The Importance of Personal Branding in the Corporate Environment

Last week, Austin, TX was home to the SXSW Interactive, Music and Film Festival. During this time, the city is chocked full of great minds coming together to discuss the future of media. This year, Eloqua, a marketing automation vendor, hosted a panel titled “Media Tomorrow: The Message is the ...

Why Marketing Automation is Growing Stagnant and 5 Ways to Boost It

The marketing automation software industry is entering its 13th year. The industry really hit its stride in the early 2000s with the introduction of the SaaS model. Today, there are many vendors – sometimes a new one every week – competing for a piece of the market. Currently, the industry ...

Integrating Marketing Automation With Your CRM System

Arguably the most important value-add of implementing a marketing automation system is the alignment of marketing and sales. By being able to share lead information in real time, you can ensure that you are presenting the best messages to the right prospects at the exact right time. But all of this cannot ...

Making the Cut: Should Salesforce Make Your Marketing Automation Shortlist?

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation softwareis strong. However, CRM is a trifecta. It is made up of sales, service and ...
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