$800 Million – Salesforce Reported to be Purchasing Buddy Media

Salesforce Set to Snap Up Facebook Friend Buddy Media for More Than $800 Million Enterprise, meet social: Cloud-computing pioneer Salesforce.com is close to a deal to acquire Buddy Media, the five-year-old company that helps brands manage their Facebook presence… Read the story… | Source: ...
Social Media Return on Investment SM ROI

How to Measure Social Media ROI

Tyler Garns, former Director of Marketing at Infusionsoft, is in the process of posting a series of videos to introduce his new consulting practice. His entry today was a smart discussion on a proper way to measure and monetize social media. I’ve taught for years that social media should not be ...
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