6 Tips for Getting Buy-In From the Boss
Here is the reality marketers face today: reduced budgets, fewer resources and hardened C-level execs who are unlikely to invest in any new...
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How to Measure Social Media ROI
Tyler Garns, former Director of Marketing at Infusionsoft, is in the process of posting a series of videos to introduce his new consulting practice. His entry today was a smart discussion on a proper way to measure and monetize social media. I've taught for years that social media should not be the center of your strategy (remember MySpace.com) but rather, a method of driving potential customers to your website or blog and to your offers since that is the one thing you have complete and permanent control over. Tyler's presentation...
Read MoreContent Management and Buying Stages
U.K based Hot to Trot Marketing recently posted a great video outlining the phases that business buyers go through before making a...
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Largest Marketing Automation Vendors Grew 75% in 2011
Report: Marketo Leads In Number Of Customers The largest marketing automation vendors had a combined growth rate of 75% in 2011, with...
Read MoreThe Breakdown: Email Marketing and Marketing Automation
One of the first steps in purchasing a new software system is buyer education. When it comes to marketing software, there is some confusion between email marketing and marketing automation software.
Read MoreThe Ideal Marketing Automation Cycle – Infographic
MarketingAutomation.com Releases "The Ideal Marketing Automation Cycle", an Infographic
Chino Hills, CA, January 20, 201 - MarketingAutomation.com released "The Ideal Marketing Automation Cycle" today, an infographic that displays how a marketing automation program should work.
Joe Martinico, publisher of MarketingAutomation.com stated, "The ideal marketing automation cycle revolves around a Customer Relationship Management (CRM) tool and then it branches into several activities, products, and software programs." He pointed out that there are hundreds of marketing automation vendors and many of them claim to be total solutions, but that is rarely the case. Many businesses struggle to understand what marketing automation is, how it can help their business, and how to do it right.
So, What Is Marketing Automation?
The answer depends on who you ask. According to the infographic it starts with...