Will Marketing Automation Catch on in 2015?

Mike Templeman, CEO of Foxtail Marketing wrote:

“Digital marketers don’t usually utilize their marketing software to the fullest. In fact, ‘They’re spending all of this money on software that can perform like a Ferrari, and they’re driving it like a 1985 Yugo.’

But my hope is that 2015 is the year that this all changes.”

Read the story… | Source: Venturebeat.com

I've been intrigued by the use of automation in marketing since 1996. I started this blog to write, discuss, and review programs, applications, and ideas with others. If you'd like to contribute articles, ideas, interviews, reviews, or a how-to about a product or program, please contact me. I can be reached at (951) 313-7200.

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