How to Measure Social Media ROI
Tyler Garns, former Director of Marketing at Infusionsoft, is in the process of posting a series of videos to introduce his new consulting practice. His entry today was a smart discussion on a proper way to measure and monetize social media. I've taught for years that social media should not be the center of your strategy (remember MySpace.com) but rather, a method of driving potential customers to your website or blog and to your offers since that is the one thing you have complete and permanent control over. Tyler's presentation...
Read MoreThe Ideal Marketing Automation Cycle – Infographic
MarketingAutomation.com Releases "The Ideal Marketing Automation Cycle", an Infographic
Chino Hills, CA, January 20, 201 - MarketingAutomation.com released "The Ideal Marketing Automation Cycle" today, an infographic that displays how a marketing automation program should work.
Joe Martinico, publisher of MarketingAutomation.com stated, "The ideal marketing automation cycle revolves around a Customer Relationship Management (CRM) tool and then it branches into several activities, products, and software programs." He pointed out that there are hundreds of marketing automation vendors and many of them claim to be total solutions, but that is rarely the case. Many businesses struggle to understand what marketing automation is, how it can help their business, and how to do it right.
So, What Is Marketing Automation?
The answer depends on who you ask. According to the infographic it starts with...
Marketo’s Revenue Cycle Secret Sauce
I was recently pointed to a Slideshare presentation created by Jon Miller of Marketo. I liked it a lot and am happy to share the link here with you. I have to be honest that the acronyms used in the marketing automation industry have taken me a while to get used to. But I'm happy to report that I'm understanding them better now. Things like MQL, SAL, and SQL used to bother me. Now they're coming naturally. I'm sure that at some point, I'm going to add an acronym translator here. In the mean time:
- MQL means Marketing Qualified Lead - Marketing likes this lead and thinks it's a good one.
- SAL means Sales Accepted Lead - A salesperson liked this lead to accept it.
- SQL means Sales Qualified Lead - A salesperson has qualified a prospect in real life.
Businesses need to organize and think about the... Read More
Top 20 List of “Small-Business-Friendly” Marketing Automation Vendors
Marketing Automation (MA) Vendors That Are “Small Business Friendly” Today, we released our report,...
Read MoreTop 20 Most Popular Marketing Automation Vendors
I ran across this nice infographic on marketing automation vendors. Enjoy… © 2011 Capterra,...
Read MoreQuestions To Ask Your Vendor Before Buying
Many people, if given the chance to do something over again, would take it. It is almost certain that with more insight, you could have...
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