Latest Marketing Automation News


CrowdReviews.com Announces Rankings for Best Marketing Automation Software CrowdReviews.com, has announced the rankings of the best marketing automation solutions based on user experiences. The rankings are produced by the CrowdReviews.com transparent algorithm with a focus placed on customer reviews ...

Marketo Infographic – Buying a Marketing Automation Solution


Brought to you by Marketing Automation Software from Marketo

In Praise of Deadlines


By Sherry Lamoreaux “Depend upon it, sir, when a man knows he is to be hanged in a fortnight, it concentrates his mind wonderfully.” – Samuel Johnson Deadlines get a bad rap. They can actually spur your creativity, if you let the “concentration” part work in your favor – ...

Act-On Offers Value and Simplicity


I did a webinar with Act-on software (www.act-on.com), who contacted me to share information on their platform and products.  I was pretty impressed and I’m sure that Act-on will make it onto next year’s Top Twenty Small-Business-Friendly Marketing Automation Vendor List.  The webinar was ...

Video Book Summary – The Ultimate Guide to Google Adwords by Perry Marshall and Brian Todd


Before I start I have to disclose that I’m a big fan of Perry Marshall’s and of Bryan Todd’s. I’ve followed their teachings for years and recently attended their consulting accelerator seminar which was held in Rolling Meadows, Illinois. I am an affiliate and sometimes I make ...

Marketing Automation… for Salespeople and Small Business Owners


How to Automate The Marketing Tasks You Need to Do Each Day to Succeed! Release Date: February 1, 2013 Get a Free Chapter of My Upcoming Book - Marketing Automation For Salespeople & Small Business Owners ...
Best Buy

How Can Best Buy Thrive in The New Digital World?


 The Writing is on the Wall. My wife is planning a family trip with her sisters and parents, back to Poland where they grew up (her family immigrated to America when she was twelve years old). So last night we went to the Best Buy in Chino Hills, CA (near where we live) to look for a European electrical ...

Video Book Summary – Revenue Disruption by Phil Fernandez


I looked forward to reading this book because it was written by Phil Fernandez, who is the President of Marketo. Marketo is, in my opinion one of the hallmarks of marketing automation today. I like companies that eat their own dog food / practice what they preach. Phil was the President of Epiphany software ...

Multivariate Testing 101


A Scientific Method Of Optimizing Design I just read an article about Multivariate testing that I think does the best job I’ve ever seen in explaining the idea in laymen’s terms. Written by Paras Chopra, who is behind the Visual Website Optimizer. We’ve just added his site to The ...

Video Book Summary – Marketing Automation by Jeff LeSueur


This is a video book summary about “Marketing Automation, Practical Steps to More Effective Direct Marketing” by Jeff LeSueur.   Transcript of Video Book Summary – Marketing Automation, Practical Steps to More Effective Direct Marketing by Jeff LeSueur This book, written by Jeff ...

Act-On Named Best Overall Value


Industry Analyst Firm Highlights Act-On’s Marketing Automation Platform in Gleansight Benchmark Report BEAVERTON, Ore.–(BUSINESS WIRE)–Act-On Software, provider of the fastest growing, cloud-based marketing automation platform for the Fortune 5,000,000, today announced that it received ...

The Software Spectrum – Webinar Tools


Webinar, Screensharing, and Teleconferencing Tools – The Software Spectrum There are companies that invent, companies that dominate, and companies that innovate. These first movers are usually rewarded with high margins, bigger-spending customers, and low competition… for a while. The business ...

Marketo’s Social Marketing Rockstar Tour


I attended Marketo’s Social Marketing RockStar Tour today in Costa Mesa, California. It was headed up by an enthusiastic Sanjay Dholakia and his team. There were about 100+ attendees, participants, and customers there. There were several excellent panels and presentations given. Here are are few ...

New Infographic Helps Companies Evaluate and Compare Microsoft Dynamics CRM Software


Comparing CRM Software is a challenge. Sometimes when evaluating a vendor or product you need to get back to basics. You can just say, tell me the most important information. Or in this case, show me the most information. The CRM Software Blog has just released a new infographic visually showing 12 reasons ...

Sixty Percent of Fathers Have Worked on Father’s Day


Father’s Day and Marketing Automation: Give Yourself the Gift of Time In a recent survey of fathers who own businesses, sixty percent of them stated that they have worked on Father’s Day. But it’s likely that most fathers would prefer to spend Father’s Day with their families, ...

Online Marketing Institute and Marketing Automation Institute Form Strategic Partnership


The Leaders in Marketing Education Join to Better Serve Marketers Worldwide GRAND RAPIDS, Mich. and SAN FRANCISCO, May 30, 2012 /PRNewswire/ — The Marketing Automation Institute (MAI), the premiere vendor-neutral marketing automation certification organization, and the Online Marketing Institute ...
Social Media Return on Investment SM ROI

How to Measure Social Media ROI


Tyler Garns, former Director of Marketing at Infusionsoft, is in the process of posting a series of videos to introduce his new consulting practice. His entry today was a smart discussion on a proper way to measure and monetize social media. I’ve taught for years that social media should not be ...

The Ideal Marketing Automation Cycle – Infographic


MarketingAutomation.com Releases “The Ideal Marketing Automation Cycle”, an Infographic Chino Hills, CA, January 20, 201 – MarketingAutomation.com released “The Ideal Marketing Automation Cycle” today, an infographic that displays how a marketing automation program should ...

Marketo’s Revenue Cycle Secret Sauce


I was recently pointed to a Slideshare presentation created by Jon Miller of Marketo.  I liked it a lot and am happy to share the link here with you.  I have to be honest that the acronyms used in the marketing automation industry have taken me a while to get used to.  But I’m happy to report ...

Top 20 List of “Small-Business-Friendly” Marketing Automation Vendors


Marketing Automation (MA) Vendors That Are “Small Business Friendly” Periodically, we release a report called MarketingAutomation.com’s Top 20 List of “Small-Business-Friendly Vendors”. What is a Small-Business-Friendly Marketing Automation Vendor? Number one… Small-Business-Friendly ...

Top 20 Most Popular Marketing Automation Vendors


  I ran across this nice infographic on marketing automation vendors. Enjoy… © 2011 Capterra, Inc.

Questions To Ask Your Vendor Before Buying


Many people, if given the chance to do something over again, would take it. It is almost certain that with more insight, you could have made a better, more informed decision. Using this as my premise, I decided to survey users of marketing automation software to find out what they would have changed ...

Avidian Technologies Announces Platform-Independent Mobile CRM


Prophet Mobile Web helps companies close more sales while on the go, regardless of mobile device operating system REDMOND, Wash. – June 28, 2011 – Avidian Technologies today announced the launch of Prophet Mobile Web, the newest extension of the company’s leading line of Microsoft Outlook-based ...

What Content Do Buyers Want?


When you are looking to make a purchase – let’s say a new laptop – what do you do? Do you hop on the phone and call up Apple to get product specs and pricing information? In 1990, yes. In 2011, absolutely not. The buyer no longer relies on vendors entirely. They surf the Internet, going ...

Lead Scoring: A Whiteboard Session with BlueBird Strategies


Lead scoring is crucial step in demand generation and can greatly improve the number and quality of leads that marketing passes on to sales. But how do you go about scoring leads? Mac McConnell over at BlueBird Strategies came into the Software Advice offices to host a whiteboard session on lead scoring. ...

Prophet by Avidian


A 30 Day Small Business Marketing Automation Review I’m doing a review of my transition from no real marketing automation to the use of Prophet by Avidian Software. Disclaimers: I recently interviewed the CEO of Avidian and they were kind enough to donate one license to me for my review. I will ...

30 Day Small Business Marketing Automation Reviews


I’m going to give myself one month to do each/any of these reviews at which point, I’ll either stay using it or move to another. I want to make MarketingAutomation.com a place where people can see many reviews, but I also run a regular business so I face the same challenges that any company ...

Interview with Avidian CEO, James Wong


We interviewed James Wong, the CEO of Avidian Technologies. Avidian has a singular focus on “Prophet”, CRM software that tightly integrates into your Outlook software. It expands the capabilities of Outlook and adds several CRM functions that are not built into the boxed software. I’ve ...

Speck Design Empowers Its Sales Force by Implementing CRM Software


Case Study Avidian Technologies’ Prophet CRM helped the company achieve 42 percent annual revenue growth in 2010 Speck Design is a product design and development firm. It is focused on providing full turn-key service to its clients beginning with the product design phase all the way through to the ...

Fix Your Terrible, Insecure Passwords in Minutes


A foolproof technique to secure your online accounts Slate Magazine writer Farhad Manjoo offered one of the best systems I’ve ever seen to create secure passwords for your online accounts. Memorization has never been a strong point for me and security online is so important today so this idea is ...
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