Automation's Last Frontier

How to Measure Social Media ROI

Posted by on Feb 12, 2012 in Case Studies, General, Infusionsoft, Insights, Marketing Automation, News / Articles, Newsletter, Social Media | 0 comments

Tyler Garns, former Director of Marketing at Infusionsoft, is in the process of posting a series of videos to introduce his new consulting practice. His entry today was a smart discussion on a proper way to measure and monetize social media. I've taught for years that social media should not be the center of your strategy (remember MySpace.com) but rather, a method of driving potential customers to your website or blog and to your offers since that is the one thing you have complete and permanent control over. Tyler's presentation...

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30 Day Small Business Marketing Automation Reviews

Posted by on Apr 2, 2011 in Case Studies, Reviews, Tools | 0 comments



I’m going to give myself one month to do each/any of these reviews at which point, I’ll either stay using it or move to...

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Speck Design Empowers Its Sales Force by Implementing CRM Software

Posted by on Mar 3, 2011 in Case Studies, CRM, Resources | 0 comments



Case Study Avidian Technologies’ Prophet CRM helped the company achieve 42 percent annual revenue growth in 2010 Speck Design is a...

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Vistaprint – Marketing Automation to the Max

Posted by on Sep 23, 2010 in Case Studies, General | 0 comments



I’ve always admired Vistaprint and ordered business cards from them often.  Their success can be attributed to automation in their...

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You Can Learn From a Loser

Posted by on Jun 7, 2010 in Advertising, Case Studies, General | 0 comments



Digital Scientist, Gary Flake lost the search war to Google. He spoke at a recent conference on advertising and Marketing Daily wrote the...

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