By 2017, a CMO will spend more on IT than the CIO. – Gartner Group
For the first time in history, businesses can leverage big data for the benefit of driving marketing insights. We are at the very beginning of this wave, but this fundamental shift will create several multi-billion dollar winners. And a set of technology companies will emerge as the marketing equivalents of Salesforce and SAP…
Read the story… | Source: Gigaom.com | Date posted: 3/17/2012
Editor’s Note:
It is exciting to see Mitt Romney’s old company investing heavily in marketing software as “the next big money sector in technology”. We certainly agree. Our motto is that marketing automation is “automation’s last frontier”. We’ve been waiting for the perfect storm of data availability, growth in bandwidth, and advanced technology. It is here and now!
