Marketing Is The Next Big Money Sector In Technology

Marketing is the next big thing in technologyBy 2017, a CMO will spend more on IT than the CIO. – Gartner Group

For the first time in history, businesses can leverage big data for the benefit of driving marketing insights. We are at the very beginning of this wave, but this fundamental shift will create several multi-billion dollar winners. And a set of technology companies will emerge as the marketing equivalents of Salesforce and SAP…

Read the story… | Source: | Date posted: 3/17/2012

Editor’s Note:

It is exciting to see Mitt Romney’s old company investing heavily in marketing software as “the next big money sector in technology”. We certainly agree. Our motto is that marketing automation is “automation’s last frontier”. We’ve been waiting for the perfect storm of data availability, growth in bandwidth, and advanced technology. It is here and now!

I've been intrigued by the use of automation in marketing since 1996. I started this blog to write, discuss, and review programs, applications, and ideas with others. If you'd like to contribute articles, ideas, interviews, reviews, or a how-to about a product or program, please contact me. I can be reached at (951) 313-7200.

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