The Difference Between Marketing Automation And CRM

Editor’s Note: I’m always looking for the best and clearest definitions of Marketing Automation and I liked how this article from explained it…

A client asked me recently what the difference is between marketing automation and CRM and why they needed both systems as part of their fundamental infrastructure.

CRM solutions like Salesforce target sales and business development folks and the tasks that are important to them, especially how to input, manage, and track their leads. The unit of measurement used is an opportunity.

However, CRM systems don’t do a good job of…

Read the story… | Source: | Date posted: 2/24/2012

I've been intrigued by the use of automation in marketing since 1996. I started this blog to write, discuss, and review programs, applications, and ideas with others. If you'd like to contribute articles, ideas, interviews, reviews, or a how-to about a product or program, please contact me. I can be reached at (951) 313-7200.

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