Industry Analyst Firm Highlights Act-On’s Marketing Automation Platform in Gleansight Benchmark Report
BEAVERTON, Ore.–(BUSINESS WIRE)–Act-On Software, provider of the fastest growing, cloud-based marketing automation platform for the Fortune 5,000,000, today announced that it received top honors across four dimensions of success when evaluated in Gleanster’s Gleansight benchmark report on marketing automation. Act-On received top rankings in all categories, with a ranking of “Best” in three of four categories.
“Marketing automation is a powerful tool but it’s hard for marketers to select the right systems. The Gleansight report offers objective advice on what to look for and vendor ratings provided by actual users”
A small percentage of leading marketing automation vendors were evaluated on their common characteristics and their performance in technology, business processes, culture, organizational resources and performance metrics. Act-On received the top ranking, “Best,” in three of four categories: ease of deployment, ease of use and overall value.
“Marketing automation is a powerful tool but it’s hard for marketers to select the right systems. The Gleansight report offers objective advice on what to look for and vendor ratings provided by actual users,” said David Raab, contributing analyst and lead author of the report. “Act-On’s performance is something to be proud of.”
“Gleanster’s report solidifies our spot as one of the top vendors in the industry and further validates our approach to the market,” said Shawn Naggiar, chief revenue officer, Act-On Software. “Act-On’s marketing automation platform provides our customers with a non-disruptive transition from email marketing and point solutions to the benefits of marketing automation without a complete process overhaul, deep technical project management or professional services. The result is accelerated adoption and a faster return on investment which has proven to be a key differentiator with decision makers.”
The full Gleansight Marketing Automation Report, which includes an evaluation of each Top Performer, is available for download.
About Act-On
Act-On’s fully integrated cloud-based platform enables marketers to realize their creative expression to the fullest. Act-On’s rapid implementation, intuitive user interface and complete tool set enable marketing and sales professionals to execute and optimize their campaigns and calculate the critical metrics they use to define success.
The Act-On platform features an integrated suite of tools to create web forms, landing pages, and emails. Act-On’s platform also offers Twitter Prospector to enable marketers to use Twitter and other social media properties as a lead source and for reputation management. Combined with a best-in-class email engine and a series of easy-to-use tools for website visitor tracking, lead scoring, lead nurturing, and one-click integration with leading web conferencing and CRM solutions, the Act-On platform is the foundation for successful business growth strategies for the Fortune 5,000,000.
Headquartered in Beaverton, Ore., with offices in Roseville, Calif. and Menlo Park, Calif, Act-On is privately held, and is backed by Trinity Ventures, U.S. Venture Partners and Voyager Capital. For more information, visit www.actonsoftware.com
