Focus.com recently offered a great (free) tool called the “Sales Force Automation Product Requirements Worksheet”. The tool will help to determine which SFA system best suits your business’s needs by allowing you to keep your vendor offerings organized? The worksheet can help you compare ...

Google Fights to Protect Itself Against Ad Scammers Search Giant Implements a ‘Guilty Until Proven Innocent’ Policy NEW YORK (AdAge.com) — Google has a new, harsh penalty for advertisers placing scam and malware ads: a lifetime ban. The drastic move shows how important it is that Google ...

Digital Scientist, Gary Flake lost the search war to Google. He spoke at a recent conference on advertising and Marketing Daily wrote the following… Gary Flake, a Microsoft Technical Fellow who founded and now runs Microsoft’s Live Labs, was brought into Overture in 2002 to head up its paid ...

According to Hitwise, classified web traffic is climbing. “U.S. online traffic to classified ad Web sites increased 84% in February 2009, compared with a year ago, according to a new report from Hitwise, an Experian company. The industry has experienced positive sequential growth in U.S. visits ...

Our goal at Marketing Automation.com is to find easy-to-implement systems and programs, especially for small to medium sized businesses. SAS ® offers a campaign management system called the SAS Marketing Automation system. We invite anyone from SAS or that has used to software to write articles or ...

Most experts agree that well executed keyword research is fundamental to success in online marketing. You need not only to choose keywords that describe your products or services, but you need to consider… Synonyms Typos Keyword Effectiveness Relevance Quantity The Long Tail There are several ...

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I recently ran across a PPC window that listed a number of marketing services. I’m duplicating them below and would like to get your feedback on what areas you feel that marketing automation can be most effectively implemented? Do you know of any companies that offer great solutions or software ...