Digital Ad Buying Opportunities For Small Businesses

v12Red Bank, NJ, October 24, 2013 – Until recently, small businesses have not considered themselves contenders in the digital media space. New marketing automation platforms, such as V12 Group’s Launchpad, are changing that.

“This is not a matter of intelligence, small business owners are both hardworking and intelligent, they simply lacked the time and resources that used to be required to maneuver through what was once exclusive to big business. They see where marketing and advertising is headed and merely seek entry into the digital world,” V12 Group’s Chairman and CEO, Paul Chachko continued, “Launchpad is their entry point.”

According to, small businesses number one reason [69%] for using marketing automation is new customer acquisition. With sophisticated algorithms to determine ROI, business owners can justify their ad spend. Launchpad also allows users to either store and match their own CRM data or leverage V12 Group’s vast data warehouse for expertly targeted digital campaigns.

Launchpad’s user-friendly tools allow for online campaigns to be viewed anywhere from a small geographical area to nationwide. Everything is fully customizable depending on the type of business and the customers they wish to attract.

While firms geared towards enabling small businesses to participate in the digital space continue to pop up, Launchpad is the only one fueled by acquisition data and complete with access to social, mobile, email, direct mail, and online display advertising.

Online display ads used to be a sophisticated and complex operation mastered by big business, but making the complex simple is what Launchpad is all about. It is democratizing the marketing process in a way that’s never been done before.

About V12 Group
V12 Group is a leading provider of data and cross-channel digital marketing technology that empowers organizations of all sizes to communicate with prospects and customers through email, mobile, social media, direct mail, and digital display ads. V12 Group’s marketing automation platform, Launchpad, hosts a suite of integrated applications that enable marketers to plan, automate, deliver and optimize data-driven marketing and real-time communications to motivate new and existing customer engagement, increase sales and improve return on marketing investment.

Joe Martinico is a business consultant and trainer. He helps businesses to grow through best practices in sales and marketing automation. Mr. Martinico developed and teaches, Succeeding Online, a small business workshop sponsored by the Small Business Development Centers and the SBA.

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