2011 Online Ad Growth To Outpace Total Ad Spend Growth


2011 Forecast

Borrell Associates is forecasting a moderate increase in overall ad spending for 2011, but continued strong growth for online advertising, including mobile. Overall, advertisers will increase their spending next year by less than 5% above this year’s projected level, bringing U.S. ad spending totals to $238.6 billion.

We’re expecting total online ad spending to grow almost 14%, from $45.6 billion, in 2010, to $51.9 billion, in 2011. The fastest-growing segments of online advertising are the local sector, anything targeted, and everything involving social media.

By next year, local online advertising should grow by almost 18%, from $13.7 billion, in 2010, to $16.1 billion, in 2011…

Read the story… Source: Borrell Associates | Date posted: 8/26/2010


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