Eloqua at SXSW: The Importance of Personal Branding in the Corporate Environment


Last week, Austin, TX was home to the SXSW Interactive, Music and Film Festival. During this time, the city is chocked full of great minds coming together to discuss the future of media. This year, Eloqua, a marketing automation vendor, hosted a panel titled “Media Tomorrow: The Message is the Messenger.” Panelists included experts from all corners of the media – journalism, consulting, PR, design – and the discussion centered around disruptive innovations in media in the growth of personal branding.

While in Austin, Joe stopped by Software Advice, a company that provides reviews and comparisons of marketing automation solutions. He did a series of interviews discussing Eloqua’s panel and the use of personal branding in the corporate environment. The videos are posted below.

The Importance of Personal Branding & Personal Media

Should You Let Employees Build Their Personal Brands?

How Does Eloqua Approach Personal Branding?

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