Interview with Avidian CEO, James Wong


James Wong, CEO, Avidian Technologies

James Wong, CEO, Avidian Technologies

We interviewed James Wong, the CEO of Avidian Technologies.

Avidian has a singular focus on “Prophet”, CRM software that tightly integrates into your Outlook software. It expands the capabilities of Outlook and adds several CRM functions that are not built into the boxed software.

I’ve been asked to use many CRM applications as a sales rep and sales manager in past jobs. It hasn’t always gone well. Sales representative often resent having to change their routines and learn new software while trying to make their sales quotas.

So Prophet allows the sales rep to begin tracking customers, companies, and opportunities in the same software that most of them use every day anyway. In addition to that, it offers the ability to create email campaigns and automate sending them according to a specified schedule. This is a valuable feature that really can help to automate a salesperson’s marketing and to help them improve follow-up and increase sales.

Another benefit of the software is that it has the capability to provide a series of reports for management without having to re-enter and redo the work that salespeople do every day.

Finally, I like the fact that the company provides several versions that range from usage by a single user to a large corporation or enterprise user. One of the main reasons we started Marketing Automation.com is that CRM providers tend to over complicate their licenses or to target only large users and leave smaller companies quite confused.

A single Prophet license starts at $29.95 per month for the cloud (web-based) version or a one-time cost of $199.00 if you prefer to buy the software and install it on your computer.

We’ve posted a recording of our interview with Mr. James Wong.

Here is a full transcript of that interview. We may soon be offering our own review of Prophet as well.

You can get more information on Prophet on their web site.

If you have any experience with Prophet, please leave your comments / reviews below.

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