Gartner Hype Cycle for CRM Sales, 2012


Sales Turns to the Cloud for Quick Relief

Louis Columbus is a marketing, product management, sales and industry analyst and serves as Microsoft Enterprise Systems Senior Analyst & Marketing Manager at Cincom. He teaches MBA courses and has taught at California State University, Fullerton: University of California, Irvine; Marymount University, and Webster University. He put together a very nice analysis of Gartner’s Hype Cycle for CRM Sales:

Sales VPs for years have been test-driving SaaS-based CRM systems, piloting them with sales teams to see if using them leads to higher sales and greater customer retention. Marketing VPs and Chief Marketing Officers (CMOs) also continue to pilot SaaS-based web analytics and marketing automation applications.

What’s been missing from these pilots is the ability to bring CRM, marketing automation, sales management and web analytics systems into existing enterprise IT architectures just as fast. This is changing quickly. CRM vendors have been quick to respond to the challenge, offering Application Programmer Interfaces (APIs), integration adapters, connectors and from larger vendors, integrated bus architectures

Read the story… | Source: SoftwareStrategiesBlog.com | Date posted: 7/31/2012


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