Marketing Automation Mag – Jan – 2013


Infusionsoft rakes in $54M to automate marketing for small businesses – GigaOM

GigaOMInfusionsoft rakes in $54M to automate marketing for small businessesGigaOMMarketing automation SaaS vendors remain hot properties. Oracle bought Eloqua for $871 million, Hubspot nabbed a $35 million mezzanine round, and now Infusionsoft has $5 …

RingRevenue Dials Up $3.25M to Expand Its Call Marketing Automation – Red Herring

RingRevenue Dials Up $3.25M to Expand Its Call Marketing AutomationRed HerringRingRevenue, a provider of call marketing automation solutions that uses analytics to identify which callers offer the most promising leads, recently landed $3.25 million  …

Voice-Based Marketing Automation: The Key to Reducing Cost per Lead – Business 2 Community

Voice-Based Marketing Automation: The Key to Reducing Cost per LeadBusiness 2 CommunityAccording to the recent BtoB report “Lead Generation: A Fundamental Flourishes in the Digital Era,” marketers reported spending an average of $246 per qualified  …

LeadMD Forges Partnerships to Expand Marketing Automation Services and … – Marketwire (press release)

LeadMD Forges Partnerships to Expand Marketing Automation Services and …Marketwire (press release)SCOTTSDALE, AZ–(Marketwire – Jan 9, 2013) – LeadMD, specialists in marketing automation and CRM consulting services, has built an ecosystem of new pa …

Lead Nurturing and Marketing Automation: 15 Key Questions Answered … – MarketingProfs.com (subscription)

MarketingProfs.com (subscription)Lead Nurturing and Marketing Automation: 15 Key Questions Answered …MarketingProfs.com (subscription)Editor’s note: This first article of a series focusing on lead nurturing asks and answers, “How do you achieve ali …

Global Marketing Automation Market 2011-2015 New Report – SBWire (press release)

Global Marketing Automation Market 2011-2015 New ReportSBWire (press release)Naperville, IL — (SBWIRE) — 01/03/2013 — Analysts forecast the Global Marketing Automation market to grow at a CAGR of 8.16 percent over the period 2011-2015. One of the …

Today’s Stories: Marketing Automation Use Analysis | Adspend Estimates … – Marketing Vox News

Today’s Stories: Marketing Automation Use Analysis | Adspend Estimates …Marketing Vox NewsOne of the many growing marketing automation firms, Eloqua, put together an analysis of its clients’ data to show how many different campaign elements existed …

Source: news.google.com


I've been intrigued by the use of automation in marketing since 1996. I started this blog to write, discuss, and review programs, applications, and ideas with others. If you'd like to contribute articles, ideas, interviews, reviews, or a how-to about a product or program, please contact me. I can be reached at (951) 313-7200.

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