What Else Is It Called?


Marketing Automation and the ideas around it are often confused by industry jargon that is created for a variety of reasons.  In some cases jargon is created to better communicate a new idea.  In most cases it is used to “differentiate”.  But the truth is that it often confuses newcomers.  I don’t like it and I because I care about what words, terms, acronyms, and concepts mean, I often spend too much time deciphering other people’s jargon.

That’s why I’m creating a post called, “What Else Is It Called?” for my Ideal Marketing Automation Cycle.

First, here is the cycle:

THE-IDEAL-MARKETING-AUTOMATION-CYCLE

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The cycle contains 5 simple marketing concepts that often can be automated:

Planning

What Else is it Called?

  • Ideation
  • Branding
  • Positioning
  • Creating Buyer Personas
  • Creating a Unique Selling Proposition (USP)

Lead Acquisition

What Else is it Called?

  • Lead Generation (Lead Gen)
  • Demand Generation (Demand Gen)

Making Sales

What Else is it Called?

  • Conversion
  • Closing Sales
  • Cross Selling
  • Upselling
  • Renewals
  • Reorders

Follow-Up

What Else is it Called?

  • Marketing Automation (current definition)
  • Lead Nurturing
  • Lead Recycling
  • Auto-Response Marketing
  • Customer Relationship Management (CRM)
  • Lead Scoring

Analysis

What Else is it Called?

  • Analytics
  • Optimization
  • A/B Testing
  • Multivariate Testing
  • Response Tracking
  • Usability


I've been intrigued by the use of automation in marketing since 1996. I started this blog to write, discuss, and review programs, applications, and ideas with others. If you'd like to contribute articles, ideas, interviews, reviews, or a how-to about a product or program, please contact me. I can be reached at (951) 313-7200.

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