Digital Ad Buying Opportunities For Small Businesses


Red Bank, NJ, October 24, 2013 – Until recently, small businesses have not considered themselves contenders in the digital media space. New marketing automation platforms, such as V12 Group’s Launchpad, are changing that. “This is not a matter of intelligence, small business owners are ...

500 New Customers Help SalesManago Rock CEE Marketing Automation Market


SALESmanago, the first Polish marketing automation platform, launched 18 months ago, today boasts 500 paying customers including banks, many large e-Commerce players, as well as consumer and B2B brands like Yves Rocher, Timberland, and Deloitte. Since last year the company’s revenue from marketing ...

Marketo Infographic – Buying a Marketing Automation Solution


Brought to you by Marketing Automation Software from Marketo

HubSpot Continues Rapid Trajectory with 82% Revenue Growth


CAMBRIDGE, Mass., Feb. 22, 2013 /PRNewswire/ — Inbound marketing software company, HubSpot, Inc., released their 2012 Year in Review today to continue their strong tradition of transparency and rapid growth. The report highlights significant increases in revenue, customer count, and number of employees ...

Sage Sells Its ACT! and SalesLogix Lines


The move represents an effort to divest itself of non-core solutions. The Sage Group today announced plans to sell seven non-core products, including its ACT! and SalesLogix products, for a total of roughly $145 million. The deals involve three products managed from North America (Sage ACT!, Sage SalesLogix, ...

Oracle To Buy Eloqua For $23.50/Shr In $871 Million Deal


Oracle this morning said it has agreed to buy Eloqua, a Vienna, Virginia-based provider of cloud-based marketing automation and revenue performance management software, for $23.50 a share in cash, or $871 million net of Eloqua’s cash. ELOQ closed Wednesday at $17.92 a share. Read the story… ...

Act-On Offers Value and Simplicity


I did a webinar with Act-on software (www.act-on.com), who contacted me to share information on their platform and products.  I was pretty impressed and I’m sure that Act-on will make it onto next year’s Top Twenty Small-Business-Friendly Marketing Automation Vendor List.  The webinar was ...

Act-On Named Best Overall Value


Industry Analyst Firm Highlights Act-On’s Marketing Automation Platform in Gleansight Benchmark Report BEAVERTON, Ore.–(BUSINESS WIRE)–Act-On Software, provider of the fastest growing, cloud-based marketing automation platform for the Fortune 5,000,000, today announced that it received ...

Recent Collaboration Offers Sophisticated Integration of Microsoft CRM and Marketing Automation


Tricension and Net-Results have recently teamed up to create the ultimate integration between Microsoft Dynamics CRM and the Marketing Automation platform, Net-Results. This collaboration offers a new approach to marketing automation, customer management and business intelligence. These technologies ...

Sixty Percent of Fathers Have Worked on Father’s Day


Father’s Day and Marketing Automation: Give Yourself the Gift of Time In a recent survey of fathers who own businesses, sixty percent of them stated that they have worked on Father’s Day. But it’s likely that most fathers would prefer to spend Father’s Day with their families, ...

Net-Results.com Named Market Leader in Marketing Automation Software


WordStream, a marketing software company that provides search marketing tools for SEO & PPC, has named Net-Results as a Market Leader in the Marketing Automation Software category. WordStream’s infographic titled “The World’s Best Internet Marketing Software 2012,” (shown ...

Local News Sites Present Opportunities For Local Entrepreneurs


Award-winning journalist, Robert Niles wrote an insightful story today about local journalism. I think he’s hit the nail on the head. The gist of his article is that many national news organizations have tried to penetrate local news markets but are usually unsuccessful. His theory is that unless ...

Marketing Automation Spotlight


This could be old news to some of us but I wanted to post a link to this comprehensive report on Marketing Automation done by TM Capital Corp of Atlanta, GA. The report is a high level view of the industry that was done in 2011 and is good reference. A few highlights: MAS [Marketing Automation Software] ...

7 Tips to Boost Your Site’s Conversion Rate Using Images


The other day I sent out an email distribution from one of my sites and wanted to include an image. I wondered what the effect was if I used my picture and whether it mattered if I smiled in the image or if it was better to use a picture of me speaking on a platform. I tend to look serious when speaking ...

Marketo Acquires Crowd Factory


San Mateo, Calif. – April 18, 2012 – Marketo today announced that it has acquired Crowd Factory, Inc., a social campaign management platform. This combined solution enables marketers to amplify and measure social-enabled campaigns to deliver more customers and gain an immediate competitive ...

Infusionsoft vs. LoopFuse for Marketing Automation


If you are looking to create more lasting relationships with potential and current customers, using marketing automation software is a worthy investment. Marketing automation has been shown to help deepen relationships by providing relevant information to your audience based upon actions they take or ...

Avidian Technologies Takes Cross-Organizational, Outlook-Based CRM to the Cloud with the Release of Prophet Ultimate OnDemand Edition


Company also introduces new Prophet features, including an enhanced user interface. REDMOND, Wash. – April 9, 2012 – Avidian Technologies today announced the addition of Prophet Ultimate OnDemand Edition to the company’s line of industry-leading Microsoft Outlook-based customer relationship management ...

Net-Results Releases Simplest Email Drip System


Net-Results’ Latest Marketing Automation Product Release Includes the Simplest Email Drip Campaign Interface Available Adding a host of enhancement and features, the top-rated lead management system continues to set the standard for simplifying powerful functionality. Golden, CO (PRWEB) March 20, ...

The Most Important Online CRM and Social CRM Apps


Editor’s Notes: The link below contains an especially nice and useful infographic because there are a lot of us who want to use CRM while we are in the field. There’s no better way to get a field salesperson in the habit of using marketing automation than to train them to use it before they ...

LeadsCon: Lead Generation Conference Feb 28th-29th in Las Vegas


We interviewed entrepreneur, Jay Weintraub about his upcoming conference… LeadsCon is a pioneering conference and expo dedicated to increasing the effectiveness of those operating in the online lead generation industry LeadsCon provides a unique and collaborative environment designed for networking ...

Marketo’s Revenue Cycle Secret Sauce


I was recently pointed to a Slideshare presentation created by Jon Miller of Marketo.  I liked it a lot and am happy to share the link here with you.  I have to be honest that the acronyms used in the marketing automation industry have taken me a while to get used to.  But I’m happy to report ...

B2B Marketing Events for 2012


Allinio.com has listed a set of events for 2012 that we wanted to share here… This year there are a multitude of conferences available to B2B Markters for networking and professional development. We plotted out the leading ones for you in a chronological table; some are repeat events at different ...

Top 20 List of “Small-Business-Friendly” Marketing Automation Vendors


Marketing Automation (MA) Vendors That Are “Small Business Friendly” Periodically, we release a report called MarketingAutomation.com’s Top 20 List of “Small-Business-Friendly Vendors”. What is a Small-Business-Friendly Marketing Automation Vendor? Number one… Small-Business-Friendly ...

Marketing Automation Institute Brings Recognized Industry Leaders Together


Sales Lead Management Association (SLMA) Announces Winners of 50 Most Influential People in Sales Lead Management 2011 – MAI Partners With 12 Grand Rapids, Michigan (PRWEB) December 13, 2011 The Marketing Automation Institute (MAI), the premiere certification body and collaborative community for ...

Top 20 Most Popular Marketing Automation Vendors


  I ran across this nice infographic on marketing automation vendors. Enjoy… © 2011 Capterra, Inc.

Amazon’s Mechanical Turk Survey


Business Card Survey Please answer this only if you are a salesperson or if you operate a small business... Do you have hundreds of forgotten business cards in and around your desk or in boxes around your ...

Site Map


Marketing Automation.com Site Map Just to help keep things easy to find, we are adding this site map to our blog… Home Page… AIM CRM Info & Free Demo… Alsa Marketing Info & Free Demo… Customer Tracker Info & Free Demo… Cynergy Opportunity Manager Info & ...

Another Definition of Marketing Automation


Marketing Automation: What Is It? If you work in Marketing, there’s a good chance you already know what this means. Just to be certain we’re all on the same page, let’s review a quick definition to get on common ground. “Marketing Automation is a software-based solution that ...

Schedule a Free 30 Minute Marketing Automation Consultation


Unbiased Free Consult Directly With Joe Martinico No Obligation Even if You’ve Already Chosen Your Vendor, This Can Be Valuable Book Now!

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