Recent Collaboration Offers Sophisticated Integration of Microsoft CRM and Marketing Automation

Tricension and Net-Results have recently teamed up to create the ultimate integration between Microsoft Dynamics CRM and the Marketing Automation platform, Net-Results. This collaboration offers a new approach to marketing automation, customer management and business intelligence. These technologies create new opportunity for companies who may be currently frustrated with their cumbersome digital marketing systems.

Regardless of the situation, the integration of these two great technologies is vital to the improvement of any business seeking the invaluable advantage of a greater interaction with potential clients.

“Marketing Automation is ‘buzzing’ now, but unless it is integrated with your CRM system, the comprehensive benefits from these technologies are not realized”, says Mike Lammers, CEO of Tricension.

Marketing Automation keeps companies at top of mind functionality, and offers ideal timing for the nurturing follow-up activities. It also allows for easier identification of the best leads, and elevates these leads through the easy tracking of lead scoring. Net-Results marketing automation also allows a company to view real-time web visitor activity, and also allows a company to respond instantly based upon email and smart phone alerts.

Tricension plays a key role in business process improvement through introducing a company to Microsoft Dynamics CRM integrated with Net-Results. Through the seamless integration of Tricension and Net-Results, CRM contacts are automatically synchronized with accounts, campaigns, and marketing lists and the Marketing Automation provides CRM users with a complete view into lead or customer interactions and activity through recent communications, web activity, lead scoring, and any social networking activity.

Tricension is a growing Kansas City, MO based solutions and development firm with a focus on Microsoft technologies. Their office houses on average twenty to thirty employees. They have clients of all sizes from less than a million in revenue to Fortune 500 corporations. They hold multiple Microsoft Partner Silver Certifications including Microsoft Dynamics CRM, Microsoft Web Development, and Microsoft Content Management. Some of the technologies they leverage include Microsoft SharePoint, .NET development, andMicrosoft Silverlight.

An employee-owned SaaS technology company with hundreds of deployments and partnerships on six continents, Net-Results is the leader in marketing automation software for next-generation marketers. Net-Results delivers a real-time lead management technology solution for organizations and provides deeper data analysis than any other solution. Headquartered in Golden, Colorado, Net-Results was founded in 2003. For more information visit or subscribe to our blog at

Joe Martinico is a business consultant and trainer. He helps businesses to grow through best practices in sales and marketing automation. Mr. Martinico developed and teaches, Succeeding Online, a small business workshop sponsored by the Small Business Development Centers and the SBA.

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