The Ideal Marketing Automation Cycle

An Ideal Marketing Automation Cycle


Mastering marketing automation is not an easy task but is probably one of the most valuable things you can do for your business. There are many elements and, like most technical subjects, there is “overwhelm” – too many ideas and too many products to evaluate. But if you take things ...

Marketo and Infor Join Forces


Big Marketing Automation News Infor and Marketo have agreed to tie together their core products and jointly sell them to businesses looking for sales and marketing software. The goal is to compete better with software giants like Oracle and Salesforce that have spent billions over the past few years ...

Latest Marketing Automation News


CrowdReviews.com Announces Rankings for Best Marketing Automation Software CrowdReviews.com, has announced the rankings of the best marketing automation solutions based on user experiences. The rankings are produced by the CrowdReviews.com transparent algorithm with a focus placed on customer reviews ...

Brandizi Video Depicts Marketing Automation at its Best


I like it when I find a good descriptions of what marketing automation should do.  There are so many variations.  I ran across Brandizi recently and I have a good first impression.  Their video explains what marketing automation should do very well. I also appreciate their transparent and divergent ...

Will Marketing Automation Catch on in 2015?


Mike Templeman, CEO of Foxtail Marketing wrote: “Digital marketers don’t usually utilize their marketing software to the fullest. In fact, ‘They’re spending all of this money on software that can perform like a Ferrari, and they’re driving it like a 1985 Yugo.’ But my hope is ...

Marketing Automation Times Interviews Matt Filios, Net-Results.com


Marketing Automation Times did a nice interview of Matt Filios, the CEO of Net-Results.com. Net-Results.com is one of our favorite marketing automation companies. Hope you enjoy the interview… Matt Filios from Net-ResultsOur guest for this episode of the Marketing Automation Podcast is Matt ...

What Else Is It Called?


Marketing Automation and the ideas around it are often confused by industry jargon that is created for a variety of reasons.  In some cases jargon is created to better communicate a new idea.  In most cases it is used to “differentiate”.  But the truth is that it often confuses newcomers.  ...

Marketers as Smart Consumers


The Age of the Salesperson When I sold cookware as an in-home salesperson, I was proud of our products and I was proud of what I did.  Our product was expensive but I knew that my customers would use that product for the rest of their lives (I met my wife that way and she still does).  We called our ...

Content Marketing Isn’t New, It’s Just Easier


Years ago, me and my wife decided to move from Chicago, where we both grew up, to California.  We were married for about 6 years and our two boys were 2 and 5 years old respectively.  We wanted to do it right and we were concerned about upsetting the apple cart with our two boys.  We wanted to make ...

Marketing Automation Mag – Jan – 2013


Infusionsoft rakes in $54M to automate marketing for small businesses – GigaOM GigaOMInfusionsoft rakes in $54M to automate marketing for small businessesGigaOMMarketing automation SaaS vendors remain hot properties. Oracle bought Eloqua for $871 million, Hubspot nabbed a $35 million mezzanine ...
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