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Marketo points out the following benefits to their CRM on their web site…

Automate and Measure Lead Management Campaigns, Nurture and Score Leads

Marketo Lead Management is unlike any marketing automation you’ve seen before. It provides all the rich functionality marketers need to automate and measure demand generation campaigns that generate more high-quality sales leads. And it gives marketers the freedom to execute campaigns with less manual effort, allowing more time to focus on the strategic and creative activities that improve marketing ROI.

But unlike any other solution, it has an insanely easy to use interface and an on-demand model that gets customers up and running in just one day, with no charges for set-up, integration or training.

Solutions for Automating Lead Generation Activities…

Lead Generation
Make sales happy with more qualified leads

* Convert traffic into leads
* Automate lead development
* Identify when prospects are sales ready
* Automate sales tasks and track follow-up

Lead Nurturing
Drive revenue by nurturing raw inquiries into sales-ready leads

* Nurture relationships with qualified prospects
* Educate leads before passing them to sales
* Trigger relevant responses to prospect behaviors
* Automate repetitive marketing tasks

Lead Scoring
Improve sales effectiveness by passing only qualified leads to sales

* Automate lead qualification processes
* Measure prospect interest and engagement
* Score leads using demographics and behaviors
* Focus sales resources on the best opportunities

Website Monitoring
Know exactly who is visiting your website and where they go

* Track all prospect interactions online
* Identify which companies are hitting your site
* Monitor known and anonymous visitors
* Automatically alert sales reps of new prospect activity

Email Marketing
Don’t just email prospects — engage them in a dialogue

* Deepen relationships with triggered, multi-step campaigns
* Get to the inbox using the latest deliverability technology
* Raise open and click rates by targeting segments
* Track who opens and clicks on each email

Landing Page Optimization
Create, publish, and test targeted landing pages with a PowerPoint-like interface

* Launch new landing pages in minutes
* Use your own branding and subdomain
* Maximize conversion rates through A/B testing
* Capture leads with smart forms that recognize known visitors

Marketing Lead Database
Get all the information marketing needs to acquire leads and measure results in one place

* Create a database optimized for marketing’s needs
* See all marketing interactions with each prospect
* Keep data clean with lead de-duplication
* Maintain bi-directional synchronization with your CRM system

Marketing Asset Management
Store, distribute and track content and other marketing assets

* Upload and manage documents and image files
* Publish customized URLs for each asset
* Track which piece gets viewed by prospects
* Notify sales reps whenever key assets are viewed

Salesforce.com Integration
Extend Salesforce to meet the specific needs of the marketing department

* Automate and measure sophisticated marketing programs
* Automate sales tasks and track follow-up
* Provide sales with detailed information about prospect interests and activities
* Measure campaign effectiveness from leads to opportunities to revenue

Marketing ROI Analytics
Report on marketing program effectiveness and ROI

* Publish marketing reports without wasting hours in Excel
* Learn which programs really impact the pipeline
* Create easy to understand marketing dashboards
* Subscribe to daily, weekly, or monthly reports

Get a free Marketo demonstration here.