Bloomberg: Oracle Considering ExactTarget Acquisition

Could ExactTarget be a takeover target for Oracle? That’s the gist of a news analysis piece published on Bloomberg a few days ago.

From the article:

With this month’s purchases of an online-shopping analysis firm and a provider of marketing management products, ExactTarget has a more complete package of Web-based marketing tools that may entice software makers to offer at least a 50 percent premium, said shareholder RCM

Read the story… | Source: Demand Gen Report | Date posted: 10/31/2012

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