Largest Marketing Automation Vendors Grew 75% in 2011

Report: Marketo Leads In Number Of Customers

The largest marketing automation vendors had a combined growth rate of 75% in 2011, with Marketo Inc. taking the lead in the number of customers, according to a new report from marketing consultancy Raab Associates.

According to Raab’s “2012 B2B Marketing Automation Vendor Selection”…

Read the story at B to B Online… | Source: B to B Online | Date posted: 2/7/2012


Joe’s Comments:

It’s no surprise to us that the marketing automation field is growing so quickly.  We think that 2012 will be the start of critical mass for the industry.  The tools are getting better all the time and many vendors are beginning to offer programs that bring the value down to small and medium sized businesses.

By their very nature, market automation vendors must educate businesses as part of their own marketing efforts and the result is a wider base of knowledgeable potential customers who see the value in automating marketing efforts and using content to sell.  We’re very excited to see this trend and hope to help many small companies to take part in marketing automation programs.

I've been intrigued by the use of automation in marketing since 1996. I started this blog to write, discuss, and review programs, applications, and ideas with others. If you'd like to contribute articles, ideas, interviews, reviews, or a how-to about a product or program, please contact me. I can be reached at (951) 313-7200.

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