Marketing Automation and the ideas around it are often confused by industry jargon that is created for a variety of reasons. In some cases jargon is created to better communicate a new idea. In most cases it is used to “differentiate”. But the truth is that it often confuses newcomers. I don’t like it and I because I care about what words, terms, acronyms, and concepts mean, I often spend too much time deciphering other people’s jargon.
That’s why I’m creating a post called, “What Else Is It Called?” for my Ideal Marketing Automation Cycle.
First, here is the cycle:
The cycle contains 5 simple marketing concepts that often can be automated:
Planning
What Else is it Called?
- Ideation
- Branding
- Positioning
- Creating Buyer Personas
- Creating a Unique Selling Proposition (USP)
Lead Acquisition
What Else is it Called?
- Lead Generation (Lead Gen)
- Demand Generation (Demand Gen)
Making Sales
What Else is it Called?
- Conversion
- Closing Sales
- Cross Selling
- Upselling
- Renewals
- Reorders
Follow-Up
What Else is it Called?
- Marketing Automation (current definition)
- Lead Nurturing
- Lead Recycling
- Auto-Response Marketing
- Customer Relationship Management (CRM)
- Lead Scoring
Analysis
What Else is it Called?
- Analytics
- Optimization
- A/B Testing
- Multivariate Testing
- Response Tracking
- Usability
