Google Fights to Protect Itself Against Ad Scammers
Search Giant Implements a ‘Guilty Until Proven Innocent’ Policy
NEW YORK (AdAge.com) — Google has a new, harsh penalty for advertisers placing scam and malware ads: a lifetime ban.
The drastic move shows how important it is that Google protect its brand of search from what has become an increasing threat: ads that link to sites that download damaging malware on computers, offer sneaky, get-rich-quick schemes or trick users.
Read the story… | Source: Advertising Age| Posted: 11/19/09
Note: Some sources may require registration
Joe’s Comments
This is a significant development and comes directly from a source at Google. In many ways this is a good development because there are relatively a few bad actors that cast suspicion on the many. For online marketers, this means that it is more important than ever to stay out of “bad neighborhoods” online. There is now a significantly more costly penalty than a temporary ban.
