More and more, marketers are hearing that content is king. And guess what? It’s true. Publishing unique and engaging content on your site will not only attract visitors to your site, but also set you apart from your competition. Some sites, however, like to borrow content from other sites, brand ...

Marketing automation software is still considered a relative newcomer in the enterprise software space. However, there are new entrants popping up regularly, leading to a lot of activity and buzz in the market. With the growth in this space, the topic of venture capital comes up fairly often. Some vendors ...

Infusionsoft’s Customer Tour is a unique opportunity to engage in detailed Infusionsoft product training delivered by their experts. They are planning an international tour in the following cities: May 6 Atlanta May 13 Washington, DC June 24 San Diego July 29 New York Aug. 26 Chicago Sept. ...

In ye olde days of marketing (a few years ago), marketers had limited tools for tracking metrics. They could monitor simple things such as open and click rates for email campaigns, but they didn’t have much visibility beyond that. With modern technology and tools, such as marketing automation software, ...

In the world of enterprise software, we just love three-letter acronyms. The latest one of note is RPM or Revenue Performance Management. RPM refers to a strategy that goes beyond automating marketing campaigns to managing visibility into revenue and ultimately growing revenue faster and more effectively. ...

A 30 Day Small Business Marketing Automation Review I’m doing a review of my transition from no real marketing automation to the use of Prophet by Avidian Software. Disclaimers: I recently interviewed the CEO of Avidian and they were kind enough to donate one license to me for my review. I will ...

When was the last time you read a whitepaper that added real value to your research process? I’m racking my brain and finding it quite difficult to come up with anything. More often than not, today’s whitepapers are really just masked sales pitches, too long to keep the attention of today’s ...

Last week, Austin, TX was home to the SXSW Interactive, Music and Film Festival. During this time, the city is chocked full of great minds coming together to discuss the future of media. This year, Eloqua, a marketing automation vendor, hosted a panel titled “Media Tomorrow: The Message is the ...

Please visit this link for an interview summary. You can listen to the recording here: Interview with Avidian CEO, James Wong Avidian Technologies is the developer of Prophet CRM software, which is designed to enhance Microsoft Outlook and turn it into a robust marketing automation tool. This is the ...

We interviewed James Wong, the CEO of Avidian Technologies. Avidian has a singular focus on “Prophet”, CRM software that tightly integrates into your Outlook software. It expands the capabilities of Outlook and adds several CRM functions that are not built into the boxed software. I’ve ...