Will Marketing Automation Catch on in 2015?
Mike Templeman, CEO of Foxtail Marketing wrote:
“Digital marketers don’t usually utilize their marketing software to the fullest. In fact, ‘They’re spending all of this money on software that can perform like a Ferrari, and they’re driving it like a 1985 Yugo.’
But my hope is ...
The Software Spectrum – Webinar Tools
Webinar, Screensharing, and Teleconferencing Tools – The Software Spectrum
There are companies that invent, companies that dominate, and companies that innovate. These first movers are usually rewarded with high margins, bigger-spending customers, and low competition… for a while. The business ...
Lead Nurturing vs Drip Email Marketing Campaigns
Not Getting Any? Check Your Drip. Marketing.
A guy walks into a bar. He spots his quarry. Comes groovin’ up slowly. He pulls out his best line and in a dark brown voice says to her (or him, whatever you’re into)… “Come here often”?
Pause…
In real life what he says ...
Avidian Technologies Takes Cross-Organizational, Outlook-Based CRM to the Cloud with the Release of Prophet Ultimate OnDemand Edition
Company also introduces new Prophet features, including an enhanced user interface.
REDMOND, Wash. – April 9, 2012 – Avidian Technologies today announced the addition of Prophet Ultimate OnDemand Edition to the company’s line of industry-leading Microsoft Outlook-based customer relationship management ...
Net-Results Releases Simplest Email Drip System
Net-Results’ Latest Marketing Automation Product Release Includes the Simplest Email Drip Campaign Interface Available
Adding a host of enhancement and features, the top-rated lead management system continues to set the standard for simplifying powerful functionality.
Golden, CO (PRWEB) March 20, ...
What Role Should IT Play in a Marketing Automation Implementation?
This was a question asked recently on a marketing automation forum. I think it deserves a good answer because many executives think that IT is the first place to go for an initiative like this. Certainly IT should be involved. But it will take a lot more than that for a successful roll-out.
I think ...