Last week, Austin, TX was home to the SXSW Interactive, Music and Film Festival. During this time, the city is chocked full of great minds coming together to discuss the future of media. This year, Eloqua, a marketing automation vendor, hosted a panel titled “Media Tomorrow: The Message is the ...

Please visit this link for an interview summary. You can listen to the recording here: Interview with Avidian CEO, James Wong Avidian Technologies is the developer of Prophet CRM software, which is designed to enhance Microsoft Outlook and turn it into a robust marketing automation tool. This is the ...

We interviewed James Wong, the CEO of Avidian Technologies. Avidian has a singular focus on “Prophet”, CRM software that tightly integrates into your Outlook software. It expands the capabilities of Outlook and adds several CRM functions that are not built into the boxed software. I’ve ...

Case Study Avidian Technologies’ Prophet CRM helped the company achieve 42 percent annual revenue growth in 2010 Speck Design is a product design and development firm. It is focused on providing full turn-key service to its clients beginning with the product design phase all the way through to the ...

One of our goals here is to build profiles on as many marketing automation vendors as we can. We’re starting these sections by trying to summarize “The Definition of Marketing Automation” according to several Marketing automation vendors based on text from their web sites. Some vendors ...

The marketing automation software industry is entering its 13th year. The industry really hit its stride in the early 2000s with the introduction of the SaaS model. Today, there are many vendors – sometimes a new one every week – competing for a piece of the market. Currently, the industry ...

Business Card Survey Please answer this only if you are a salesperson or if you operate a small business... Do you have hundreds of forgotten business cards in and around your desk or in boxes around your ...

Arguably the most important value-add of implementing a marketing automation system is the alignment of marketing and sales. By being able to share lead information in real time, you can ensure that you are presenting the best messages to the right prospects at the exact right time. But all of this cannot ...

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation softwareis strong. However, CRM is a trifecta. It is made up of sales, service and ...

A foolproof technique to secure your online accounts Slate Magazine writer Farhad Manjoo offered one of the best systems I’ve ever seen to create secure passwords for your online accounts. Memorization has never been a strong point for me and security online is so important today so this idea is ...