I can’t help but take notice of the recent string of cloud failures we’ve been hearing about this year. Blogger went down for about 20 hours last month and Microsoft’s BPOS hosted bundle also reported a significant amount of downtime. Perhaps the most notable was when Amazon’s ...

More and more, marketers are hearing that content is king. And guess what? It’s true. Publishing unique and engaging content on your site will not only attract visitors to your site, but also set you apart from your competition. Some sites, however, like to borrow content from other sites, brand ...

Marketing automation software is still considered a relative newcomer in the enterprise software space. However, there are new entrants popping up regularly, leading to a lot of activity and buzz in the market. With the growth in this space, the topic of venture capital comes up fairly often. Some vendors ...

Infusionsoft’s Customer Tour is a unique opportunity to engage in detailed Infusionsoft product training delivered by their experts. They are planning an international tour in the following cities: May 6 Atlanta May 13 Washington, DC June 24 San Diego July 29 New York Aug. 26 Chicago Sept. ...

Lead scoring is crucial step in demand generation and can greatly improve the number and quality of leads that marketing passes on to sales. But how do you go about scoring leads? Mac McConnell over at BlueBird Strategies came into the Software Advice offices to host a whiteboard session on lead scoring. ...

In ye olde days of marketing (a few years ago), marketers had limited tools for tracking metrics. They could monitor simple things such as open and click rates for email campaigns, but they didn’t have much visibility beyond that. With modern technology and tools, such as marketing automation software, ...

In the world of enterprise software, we just love three-letter acronyms. The latest one of note is RPM or Revenue Performance Management. RPM refers to a strategy that goes beyond automating marketing campaigns to managing visibility into revenue and ultimately growing revenue faster and more effectively. ...

A 30 Day Small Business Marketing Automation Review I’m doing a review of my transition from no real marketing automation to the use of Prophet by Avidian Software. Disclaimers: I recently interviewed the CEO of Avidian and they were kind enough to donate one license to me for my review. I will ...

I’m going to give myself one month to do each/any of these reviews at which point, I’ll either stay using it or move to another. I want to make MarketingAutomation.com a place where people can see many reviews, but I also run a regular business so I face the same challenges that any company ...

When was the last time you read a whitepaper that added real value to your research process? I’m racking my brain and finding it quite difficult to come up with anything. More often than not, today’s whitepapers are really just masked sales pitches, too long to keep the attention of today’s ...