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Top 20 List of “Small-Business-Friendly” Marketing Automation Vendors

Marketing Automation (MA) Vendors That Are “Small Business Friendly” Periodically, we release a report called MarketingAutomation.com’s Top 20 List of “Small-Business-Friendly Vendors”. What is a Small-Business-Friendly Marketing Automation Vendor? Number one… Small-Business-Friendly ...

Marketing Automation Institute Brings Recognized Industry Leaders Together

Sales Lead Management Association (SLMA) Announces Winners of 50 Most Influential People in Sales Lead Management 2011 – MAI Partners With 12 Grand Rapids, Michigan (PRWEB) December 13, 2011 The Marketing Automation Institute (MAI), the premiere certification body and collaborative community for ...

Top 20 Most Popular Marketing Automation Vendors

  I ran across this nice infographic on marketing automation vendors. Enjoy… © 2011 Capterra, Inc.

Hubspot’s Guide to Marketing Automation

A Guide to Marketing Automation blog.hubspot.com11/2/11 A basic definition of marketing automation and how it fits into inbound marketing.

Executive Roundtable | SMBs Driving Growth of Marketing Automation

When I first started in the enterprise software industry, marketing automation software was a relatively quiet niche. There were a handful of vendors controlling the majority of the market share, but enough buzz to where new products were starting to make a play for a piece of that market. Today, marketing ...

Questions To Ask Your Vendor Before Buying

Many people, if given the chance to do something over again, would take it. It is almost certain that with more insight, you could have made a better, more informed decision. Using this as my premise, I decided to survey users of marketing automation software to find out what they would have changed ...

Marketing Automation Requires New Talent

The numbers don’t lie: B2B organizations are reporting a 10 percent loss in yearly revenue due to lack of marketing and sales alignment. Why is this? Because these companies either don’t have marketing automation software, or they have it, but marketers are still behind. There is a clear ...

Avidian Technologies Announces Platform-Independent Mobile CRM

Prophet Mobile Web helps companies close more sales while on the go, regardless of mobile device operating system REDMOND, Wash. – June 28, 2011 – Avidian Technologies today announced the launch of Prophet Mobile Web, the newest extension of the company’s leading line of Microsoft Outlook-based ...

What Content Do Buyers Want?

When you are looking to make a purchase – let’s say a new laptop – what do you do? Do you hop on the phone and call up Apple to get product specs and pricing information? In 1990, yes. In 2011, absolutely not. The buyer no longer relies on vendors entirely. They surf the Internet, going ...

News: HubSpot Acquires Marketing Automation Company Performable

Acquisition Adds Innovative Functionality and Top Talent CAMBRIDGE, MA, Jun 16, 2011 (MARKETWIRE via COMTEX) — Three months after receiving a $32 million Series D financing round, led by Sequoia Capital, Google Ventures, and Salesforce.com, inbound marketing software company HubSpot announced ...
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