How to Measure Social Media ROI
Tyler Garns, former Director of Marketing at Infusionsoft, is in the process of posting a series of videos to introduce his new consulting practice. His entry today was a smart discussion on a proper way to measure and monetize social media. I've taught for years that social media should not be the center of your strategy (remember MySpace.com) but rather, a method of driving potential customers to your website or blog and to your offers since that is the one thing you have complete and permanent control over. Tyler's presentation...
Read MoreSilverpop Live Product Demonstration – Observations
Today I watched a webinar by Silverpop that demonstrated the basic use of their Engage Marketing Automation Platform. On their website,...
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Largest Marketing Automation Vendors Grew 75% in 2011
Report: Marketo Leads In Number Of Customers The largest marketing automation vendors had a combined growth rate of 75% in 2011, with...
Read MoreB2B Marketing Events for 2012
Allinio.com has listed a set of events for 2012 that we wanted to share here… This year there are a multitude of conferences...
Read MoreWhy Is Having Clear Pricing So Important To Small Businesses?
We just released MarketingAutomation.com’s Top 20 List of Small-Business-Friendly Marketing Automation Vendors. Since one of our...
Read MoreTop 20 List of “Small-Business-Friendly” Marketing Automation Vendors
Marketing Automation (MA) Vendors That Are “Small Business Friendly” Today, we released our report,...
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