Automation's Last Frontier

Infusionsoft vs. LoopFuse for Marketing Automation

Posted by on Apr 15, 2012 in General | 0 comments



If you are looking to create more lasting relationships with potential and current customers, using marketing automation software is a...

Read More

Avidian Technologies Takes Cross-Organizational, Outlook-Based CRM to the Cloud with the Release of Prophet Ultimate OnDemand Edition

Posted by on Apr 9, 2012 in Avidian, CRM, General, Technology, Vendors | 0 comments



Company also introduces new Prophet features, including an enhanced user interface. REDMOND, Wash. – April 9, 2012 – Avidian...

Read More

What Role Should IT Play in a Marketing Automation Implementation?

Posted by on Feb 23, 2012 in General, Insights, Marketing Automation, Technology | 0 comments



This was a question asked recently on a marketing automation forum. I think it deserves a good answer because many executives think that...

Read More
How to Measure Social Media ROI

How to Measure Social Media ROI

Posted by on Feb 12, 2012 in Case Studies, General, Infusionsoft, Insights, Marketing Automation, News / Articles, Newsletter, Social Media | 0 comments

Tyler Garns, former Director of Marketing at Infusionsoft, is in the process of posting a series of videos to introduce his new consulting practice. His entry today was a smart discussion on a proper way to measure and monetize social media. I've taught for years that social media should not be the center of your strategy (remember MySpace.com) but rather, a method of driving potential customers to your website or blog and to your offers since that is the one thing you have complete and permanent control over. Tyler's presentation...

Read More

Silverpop Live Product Demonstration – Observations

Posted by on Feb 9, 2012 in General | 2 comments



Today I watched a webinar by Silverpop that demonstrated the basic use of their Engage Marketing Automation Platform. On their website,...

Read More
Largest Marketing Automation Vendors Grew 75% in 2011

Largest Marketing Automation Vendors Grew 75% in 2011

Posted by on Feb 7, 2012 in General, Marketing Automation, Marketo, News / Articles, Vendors | 0 comments



Report: Marketo Leads In Number Of Customers The largest marketing automation vendors had a combined growth rate of 75% in 2011, with...

Read More