The Software Spectrum – Webinars


Some friends asked about webinar software options.  I decided to update this article I wrote in 2012 to 2018.  There are definite changes so it was worth it. The PDF is here: The Software Spectrum-Webinar-Tools2018.

Will Marketing Automation Catch on in 2015?


Mike Templeman, CEO of Foxtail Marketing wrote: “Digital marketers don’t usually utilize their marketing software to the fullest. In fact, ‘They’re spending all of this money on software that can perform like a Ferrari, and they’re driving it like a 1985 Yugo.’ But my hope is ...

Digital Ad Buying Opportunities For Small Businesses


Red Bank, NJ, October 24, 2013 – Until recently, small businesses have not considered themselves contenders in the digital media space. New marketing automation platforms, such as V12 Group’s Launchpad, are changing that. “This is not a matter of intelligence, small business owners are ...

500 New Customers Help SalesManago Rock CEE Marketing Automation Market


SALESmanago, the first Polish marketing automation platform, launched 18 months ago, today boasts 500 paying customers including banks, many large e-Commerce players, as well as consumer and B2B brands like Yves Rocher, Timberland, and Deloitte. Since last year the company’s revenue from marketing ...

Marketo Infographic – Buying a Marketing Automation Solution


Brought to you by Marketing Automation Software from Marketo

In Praise of Deadlines


By Sherry Lamoreaux “Depend upon it, sir, when a man knows he is to be hanged in a fortnight, it concentrates his mind wonderfully.” – Samuel Johnson Deadlines get a bad rap. They can actually spur your creativity, if you let the “concentration” part work in your favor – ...

HubSpot Continues Rapid Trajectory with 82% Revenue Growth


CAMBRIDGE, Mass., Feb. 22, 2013 /PRNewswire/ — Inbound marketing software company, HubSpot, Inc., released their 2012 Year in Review today to continue their strong tradition of transparency and rapid growth. The report highlights significant increases in revenue, customer count, and number of employees ...

Sage Sells Its ACT! and SalesLogix Lines


The move represents an effort to divest itself of non-core solutions. The Sage Group today announced plans to sell seven non-core products, including its ACT! and SalesLogix products, for a total of roughly $145 million. The deals involve three products managed from North America (Sage ACT!, Sage SalesLogix, ...

Infusionsoft Gets $54M Venture Investment From Goldman Sachs


Infusionsoft, the Chandler-based small-business marketing software company, has received a $54 million venture capital investment from a group led by Goldman Sachs… Goldman Sachs was joined by Arthur Ventures in the round. The companies follow Mohr Davidow Ventures and Signal Peak, which invested ...

Oracle To Buy Eloqua For $23.50/Shr In $871 Million Deal


Oracle this morning said it has agreed to buy Eloqua, a Vienna, Virginia-based provider of cloud-based marketing automation and revenue performance management software, for $23.50 a share in cash, or $871 million net of Eloqua’s cash. ELOQ closed Wednesday at $17.92 a share. Read the story… ...
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