Will Marketing Automation Catch on in 2015?


Mike Templeman, CEO of Foxtail Marketing wrote: “Digital marketers don’t usually utilize their marketing software to the fullest. In fact, ‘They’re spending all of this money on software that can perform like a Ferrari, and they’re driving it like a 1985 Yugo.’ But my hope is ...

Digital Ad Buying Opportunities For Small Businesses


Red Bank, NJ, October 24, 2013 – Until recently, small businesses have not considered themselves contenders in the digital media space. New marketing automation platforms, such as V12 Group’s Launchpad, are changing that. “This is not a matter of intelligence, small business owners are ...

500 New Customers Help SalesManago Rock CEE Marketing Automation Market


SALESmanago, the first Polish marketing automation platform, launched 18 months ago, today boasts 500 paying customers including banks, many large e-Commerce players, as well as consumer and B2B brands like Yves Rocher, Timberland, and Deloitte. Since last year the company’s revenue from marketing ...

Marketo Infographic – Buying a Marketing Automation Solution


Brought to you by Marketing Automation Software from Marketo

In Praise of Deadlines


By Sherry Lamoreaux “Depend upon it, sir, when a man knows he is to be hanged in a fortnight, it concentrates his mind wonderfully.” – Samuel Johnson Deadlines get a bad rap. They can actually spur your creativity, if you let the “concentration” part work in your favor – ...

HubSpot Continues Rapid Trajectory with 82% Revenue Growth


CAMBRIDGE, Mass., Feb. 22, 2013 /PRNewswire/ — Inbound marketing software company, HubSpot, Inc., released their 2012 Year in Review today to continue their strong tradition of transparency and rapid growth. The report highlights significant increases in revenue, customer count, and number of employees ...

Sage Sells Its ACT! and SalesLogix Lines


The move represents an effort to divest itself of non-core solutions. The Sage Group today announced plans to sell seven non-core products, including its ACT! and SalesLogix products, for a total of roughly $145 million. The deals involve three products managed from North America (Sage ACT!, Sage SalesLogix, ...

Infusionsoft Gets $54M Venture Investment From Goldman Sachs


Infusionsoft, the Chandler-based small-business marketing software company, has received a $54 million venture capital investment from a group led by Goldman Sachs… Goldman Sachs was joined by Arthur Ventures in the round. The companies follow Mohr Davidow Ventures and Signal Peak, which invested ...

Oracle To Buy Eloqua For $23.50/Shr In $871 Million Deal


Oracle this morning said it has agreed to buy Eloqua, a Vienna, Virginia-based provider of cloud-based marketing automation and revenue performance management software, for $23.50 a share in cash, or $871 million net of Eloqua’s cash. ELOQ closed Wednesday at $17.92 a share. Read the story… ...

Marketing Automation Checklist


This checklist is put out by Marketo and is meant for customers using their platform. But if you skip the technical details, I think it has application in many marketing automation efforts. It’s a good checklist and I wanted to share it with you here: Marketing Automation Checklists from ...

Marketing Automation… for Salespeople and Small Business Owners


How to Automate The Marketing Tasks You Need to Do Each Day to Succeed! Get a Free Chapter of My Upcoming Book - Marketing Automation For Salespeople & Small Business Owners When you sign up for any of ...

Pardot Releases Interesting Content Marketing Infographic


Pardot released a fun infographic today, called the Content Marketing Mix, depicting the types of content appropriate for various stages of prospect awareness and purchasing. I always like infographics like this just for how they help to itemize and visualize sometimes obscure tactics and strategies. The ...

Gartner Hype Cycle for CRM Sales, 2012


Sales Turns to the Cloud for Quick Relief Louis Columbus is a marketing, product management, sales and industry analyst and serves as Microsoft Enterprise Systems Senior Analyst & Marketing Manager at Cincom. He teaches MBA courses and has taught at California State University, Fullerton: University ...

Recent Collaboration Offers Sophisticated Integration of Microsoft CRM and Marketing Automation


Tricension and Net-Results have recently teamed up to create the ultimate integration between Microsoft Dynamics CRM and the Marketing Automation platform, Net-Results. This collaboration offers a new approach to marketing automation, customer management and business intelligence. These technologies ...

Sixty Percent of Fathers Have Worked on Father’s Day


Father’s Day and Marketing Automation: Give Yourself the Gift of Time In a recent survey of fathers who own businesses, sixty percent of them stated that they have worked on Father’s Day. But it’s likely that most fathers would prefer to spend Father’s Day with their families, ...

$800 Million – Salesforce Reported to be Purchasing Buddy Media


Salesforce Set to Snap Up Facebook Friend Buddy Media for More Than $800 Million Enterprise, meet social: Cloud-computing pioneer Salesforce.com is close to a deal to acquire Buddy Media, the five-year-old company that helps brands manage their Facebook presence… Read the story… | Source: ...

Infusionsoft vs. LoopFuse for Marketing Automation


If you are looking to create more lasting relationships with potential and current customers, using marketing automation software is a worthy investment. Marketing automation has been shown to help deepen relationships by providing relevant information to your audience based upon actions they take or ...

Avidian Technologies Takes Cross-Organizational, Outlook-Based CRM to the Cloud with the Release of Prophet Ultimate OnDemand Edition


Company also introduces new Prophet features, including an enhanced user interface. REDMOND, Wash. – April 9, 2012 – Avidian Technologies today announced the addition of Prophet Ultimate OnDemand Edition to the company’s line of industry-leading Microsoft Outlook-based customer relationship management ...

What Role Should IT Play in a Marketing Automation Implementation?


This was a question asked recently on a marketing automation forum. I think it deserves a good answer because many executives think that IT is the first place to go for an initiative like this. Certainly IT should be involved. But it will take a lot more than that for a successful roll-out. I think ...
Social Media Return on Investment SM ROI

How to Measure Social Media ROI


Tyler Garns, former Director of Marketing at Infusionsoft, is in the process of posting a series of videos to introduce his new consulting practice. His entry today was a smart discussion on a proper way to measure and monetize social media. I’ve taught for years that social media should not be ...

Silverpop Live Product Demonstration – Observations


Today I watched a webinar by Silverpop that demonstrated the basic use of their Engage Marketing Automation Platform. On their website, Silverpop makes the claim: “Silverpop is the only marketing technology provider offering email marketing software and marketing automation. In today’s customer-driven ...
The Growth of Marketing Automation - 2011

Largest Marketing Automation Vendors Grew 75% in 2011


Report: Marketo Leads In Number Of Customers The largest marketing automation vendors had a combined growth rate of 75% in 2011, with Marketo Inc. taking the lead in the number of customers, according to a new report from marketing consultancy Raab Associates. According to Raab’s “2012 B2B ...

B2B Marketing Events for 2012


Allinio.com has listed a set of events for 2012 that we wanted to share here… This year there are a multitude of conferences available to B2B Markters for networking and professional development. We plotted out the leading ones for you in a chronological table; some are repeat events at different ...

Why Is Having Clear Pricing So Important To Small Businesses?


We just released MarketingAutomation.com’s Top 20 List of Small-Business-Friendly Marketing Automation Vendors.  Since one of our criteria is listed as easy-to-find pricing, I’ve had a few people tell me that they prefer not to put pricing on their web sites because they want people to inquire.  ...

Top 20 List of “Small-Business-Friendly” Marketing Automation Vendors


Marketing Automation (MA) Vendors That Are “Small Business Friendly” Periodically, we release a report called MarketingAutomation.com’s Top 20 List of “Small-Business-Friendly Vendors”. What is a Small-Business-Friendly Marketing Automation Vendor? Number one… Small-Business-Friendly ...

Marketing Automation Institute Brings Recognized Industry Leaders Together


Sales Lead Management Association (SLMA) Announces Winners of 50 Most Influential People in Sales Lead Management 2011 – MAI Partners With 12 Grand Rapids, Michigan (PRWEB) December 13, 2011 The Marketing Automation Institute (MAI), the premiere certification body and collaborative community for ...

Hubspot’s Guide to Marketing Automation


A Guide to Marketing Automation blog.hubspot.com11/2/11 A basic definition of marketing automation and how it fits into inbound marketing.

Marketing Automation Requires New Talent


The numbers don’t lie: B2B organizations are reporting a 10 percent loss in yearly revenue due to lack of marketing and sales alignment. Why is this? Because these companies either don’t have marketing automation software, or they have it, but marketers are still behind. There is a clear ...

Avidian Technologies Announces Platform-Independent Mobile CRM


Prophet Mobile Web helps companies close more sales while on the go, regardless of mobile device operating system REDMOND, Wash. – June 28, 2011 – Avidian Technologies today announced the launch of Prophet Mobile Web, the newest extension of the company’s leading line of Microsoft Outlook-based ...

What Content Do Buyers Want?


When you are looking to make a purchase – let’s say a new laptop – what do you do? Do you hop on the phone and call up Apple to get product specs and pricing information? In 1990, yes. In 2011, absolutely not. The buyer no longer relies on vendors entirely. They surf the Internet, going ...
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