Oracle To Buy Eloqua For $23.50/Shr In $871 Million Deal
Oracle this morning said it has agreed to buy Eloqua, a Vienna, Virginia-based provider of cloud-based marketing automation and revenue performance management software, for $23.50 a share in cash, or $871 million net of Eloqua’s cash. ELOQ closed Wednesday at $17.92 a share.
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Marketing Automation Checklist
This checklist is put out by Marketo and is meant for customers using their platform. But if you skip the technical details, I think it has application in many marketing automation efforts. It’s a good checklist and I wanted to share it with you here:
Marketing Automation Checklists from ...
Marketing Automation… for Salespeople and Small Business Owners
How to Automate The Marketing Tasks You Need to Do Each Day to Succeed!
Get a Free Chapter of My Upcoming Book - Marketing Automation For Salespeople & Small Business Owners
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Pardot Releases Interesting Content Marketing Infographic
Pardot released a fun infographic today, called the Content Marketing Mix, depicting the types of content appropriate for various stages of prospect awareness and purchasing. I always like infographics like this just for how they help to itemize and visualize sometimes obscure tactics and strategies.
The ...
Gartner Hype Cycle for CRM Sales, 2012
Sales Turns to the Cloud for Quick Relief
Louis Columbus is a marketing, product management, sales and industry analyst and serves as Microsoft Enterprise Systems Senior Analyst & Marketing Manager at Cincom. He teaches MBA courses and has taught at California State University, Fullerton: University ...
Recent Collaboration Offers Sophisticated Integration of Microsoft CRM and Marketing Automation
Tricension and Net-Results have recently teamed up to create the ultimate integration between Microsoft Dynamics CRM and the Marketing Automation platform, Net-Results. This collaboration offers a new approach to marketing automation, customer management and business intelligence. These technologies ...
Sixty Percent of Fathers Have Worked on Father’s Day
Father’s Day and Marketing Automation: Give Yourself the Gift of Time
In a recent survey of fathers who own businesses, sixty percent of them stated that they have worked on Father’s Day. But it’s likely that most fathers would prefer to spend Father’s Day with their families, ...
$800 Million – Salesforce Reported to be Purchasing Buddy Media
Salesforce Set to Snap Up Facebook Friend Buddy Media for More Than $800 Million
Enterprise, meet social: Cloud-computing pioneer Salesforce.com is close to a deal to acquire Buddy Media, the five-year-old company that helps brands manage their Facebook presence…
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Infusionsoft vs. LoopFuse for Marketing Automation
If you are looking to create more lasting relationships with potential and current customers, using marketing automation software is a worthy investment. Marketing automation has been shown to help deepen relationships by providing relevant information to your audience based upon actions they take or ...
Avidian Technologies Takes Cross-Organizational, Outlook-Based CRM to the Cloud with the Release of Prophet Ultimate OnDemand Edition
Company also introduces new Prophet features, including an enhanced user interface.
REDMOND, Wash. – April 9, 2012 – Avidian Technologies today announced the addition of Prophet Ultimate OnDemand Edition to the company’s line of industry-leading Microsoft Outlook-based customer relationship management ...
