Lead Nurturing vs Drip Email Marketing Campaigns


Not Getting Any? Check Your Drip. Marketing. A guy walks into a bar. He spots his quarry. Comes groovin’ up slowly. He pulls out his best line and in a dark brown voice says to her (or him, whatever you’re into)… “Come here often”? Pause… In real life what he says ...

Local News Sites Present Opportunities For Local Entrepreneurs


Award-winning journalist, Robert Niles wrote an insightful story today about local journalism. I think he’s hit the nail on the head. The gist of his article is that many national news organizations have tried to penetrate local news markets but are usually unsuccessful. His theory is that unless ...

Marketing Automation Spotlight


This could be old news to some of us but I wanted to post a link to this comprehensive report on Marketing Automation done by TM Capital Corp of Atlanta, GA. The report is a high level view of the industry that was done in 2011 and is good reference. A few highlights: MAS [Marketing Automation Software] ...

7 Tips to Boost Your Site’s Conversion Rate Using Images


The other day I sent out an email distribution from one of my sites and wanted to include an image. I wondered what the effect was if I used my picture and whether it mattered if I smiled in the image or if it was better to use a picture of me speaking on a platform. I tend to look serious when speaking ...

Marketing Is The Next Big Money Sector In Technology


By 2017, a CMO will spend more on IT than the CIO. – Gartner Group For the first time in history, businesses can leverage big data for the benefit of driving marketing insights. We are at the very beginning of this wave, but this fundamental shift will create several multi-billion dollar winners. ...

What Role Should IT Play in a Marketing Automation Implementation?


This was a question asked recently on a marketing automation forum. I think it deserves a good answer because many executives think that IT is the first place to go for an initiative like this. Certainly IT should be involved. But it will take a lot more than that for a successful roll-out. I think ...

LeadsCon: Lead Generation Conference Feb 28th-29th in Las Vegas


We interviewed entrepreneur, Jay Weintraub about his upcoming conference… LeadsCon is a pioneering conference and expo dedicated to increasing the effectiveness of those operating in the online lead generation industry LeadsCon provides a unique and collaborative environment designed for networking ...
Social Media Return on Investment SM ROI

How to Measure Social Media ROI


Tyler Garns, former Director of Marketing at Infusionsoft, is in the process of posting a series of videos to introduce his new consulting practice. His entry today was a smart discussion on a proper way to measure and monetize social media. I’ve taught for years that social media should not be ...
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