Automation's Last Frontier

What Role Should IT Play in a Marketing Automation Implementation?

Posted by on Feb 23, 2012 in General, Insights, Marketing Automation, Technology | 0 comments



This was a question asked recently on a marketing automation forum. I think it deserves a good answer because many executives think that...

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6 Tips for Getting Buy-In From the Boss

Posted by on Feb 20, 2012 in Marketing Automation | 0 comments



Here is the reality marketers face today: reduced budgets, fewer resources and hardened C-level execs who are unlikely to invest in any new...

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How to Measure Social Media ROI

How to Measure Social Media ROI

Posted by on Feb 12, 2012 in Case Studies, General, Infusionsoft, Insights, Marketing Automation, News / Articles, Newsletter, Social Media | 0 comments

Tyler Garns, former Director of Marketing at Infusionsoft, is in the process of posting a series of videos to introduce his new consulting practice. His entry today was a smart discussion on a proper way to measure and monetize social media. I've taught for years that social media should not be the center of your strategy (remember MySpace.com) but rather, a method of driving potential customers to your website or blog and to your offers since that is the one thing you have complete and permanent control over. Tyler's presentation...

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Content Management and Buying Stages

Posted by on Feb 8, 2012 in Marketing Automation | 0 comments



U.K based Hot to Trot Marketing recently posted a great video outlining the phases that business buyers go through before making a...

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Largest Marketing Automation Vendors Grew 75% in 2011

Largest Marketing Automation Vendors Grew 75% in 2011

Posted by on Feb 7, 2012 in General, Marketing Automation, Marketo, News / Articles, Vendors | 0 comments



Report: Marketo Leads In Number Of Customers The largest marketing automation vendors had a combined growth rate of 75% in 2011, with...

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The Breakdown: Email Marketing and Marketing Automation

Posted by on Jan 26, 2012 in Marketing Automation | 1 comment

One of the first steps in purchasing a new software system is buyer education. When it comes to marketing software, there is some confusion between email marketing and marketing automation software.

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