Hubspot Exec Spins Out Youspot


The company is planning to offer digital marketing services to small businesses. Things are proceeding rather swiftly for YouSpot, one of the newest digital marketing startups in town. Earlier this month, executives at HubSpot, a Cambridge firm that helps mid-sized companies market through search and ...

Lead Nurturing vs Drip Email Marketing Campaigns


Not Getting Any? Check Your Drip. Marketing. A guy walks into a bar. He spots his quarry. Comes groovin’ up slowly. He pulls out his best line and in a dark brown voice says to her (or him, whatever you’re into)… “Come here often”? Pause… In real life what he says ...

Recent Collaboration Offers Sophisticated Integration of Microsoft CRM and Marketing Automation


Tricension and Net-Results have recently teamed up to create the ultimate integration between Microsoft Dynamics CRM and the Marketing Automation platform, Net-Results. This collaboration offers a new approach to marketing automation, customer management and business intelligence. These technologies ...

Sixty Percent of Fathers Have Worked on Father’s Day


Father’s Day and Marketing Automation: Give Yourself the Gift of Time In a recent survey of fathers who own businesses, sixty percent of them stated that they have worked on Father’s Day. But it’s likely that most fathers would prefer to spend Father’s Day with their families, ...

Net-Results.com Named Market Leader in Marketing Automation Software


WordStream, a marketing software company that provides search marketing tools for SEO & PPC, has named Net-Results as a Market Leader in the Marketing Automation Software category. WordStream’s infographic titled “The World’s Best Internet Marketing Software 2012,” (shown ...

Online Marketing Institute and Marketing Automation Institute Form Strategic Partnership


The Leaders in Marketing Education Join to Better Serve Marketers Worldwide GRAND RAPIDS, Mich. and SAN FRANCISCO, May 30, 2012 /PRNewswire/ — The Marketing Automation Institute (MAI), the premiere vendor-neutral marketing automation certification organization, and the Online Marketing Institute ...

Marketing Automation Spotlight


This could be old news to some of us but I wanted to post a link to this comprehensive report on Marketing Automation done by TM Capital Corp of Atlanta, GA. The report is a high level view of the industry that was done in 2011 and is good reference. A few highlights: MAS [Marketing Automation Software] ...

7 Tips to Boost Your Site’s Conversion Rate Using Images


The other day I sent out an email distribution from one of my sites and wanted to include an image. I wondered what the effect was if I used my picture and whether it mattered if I smiled in the image or if it was better to use a picture of me speaking on a platform. I tend to look serious when speaking ...

Marketo Acquires Crowd Factory


San Mateo, Calif. – April 18, 2012 – Marketo today announced that it has acquired Crowd Factory, Inc., a social campaign management platform. This combined solution enables marketers to amplify and measure social-enabled campaigns to deliver more customers and gain an immediate competitive ...

Avidian Technologies Takes Cross-Organizational, Outlook-Based CRM to the Cloud with the Release of Prophet Ultimate OnDemand Edition


Company also introduces new Prophet features, including an enhanced user interface. REDMOND, Wash. – April 9, 2012 – Avidian Technologies today announced the addition of Prophet Ultimate OnDemand Edition to the company’s line of industry-leading Microsoft Outlook-based customer relationship management ...

5 Tips to Become a Marketing Automation Master


www.bluewolf.com4/4/12 If like many people, you are finding that you and your team are spending time creating email programs that just aren't getting the type of ROI that you want, you may consider revamping some of your current processes.

State of the Market Survey – Calling All Marketing Automation And Demand Gen Consultants!


My company, Software Advice, is a free online resource for software buyers. We literally spend over 10 hours a day talking to software buyers on the phone, helping them sort through the hundreds of systems on the market to identify a short list. After we help them decide on which systems to research, ...

Net-Results Releases Simplest Email Drip System


Net-Results’ Latest Marketing Automation Product Release Includes the Simplest Email Drip Campaign Interface Available Adding a host of enhancement and features, the top-rated lead management system continues to set the standard for simplifying powerful functionality. Golden, CO (PRWEB) March 20, ...

The Difference Between Marketing Automation And CRM


Editor’s Note: I’m always looking for the best and clearest definitions of Marketing Automation and I liked how this article from OpenMarketing.com explained it… A client asked me recently what the difference is between marketing automation and CRM and why they needed both systems as ...

What Role Should IT Play in a Marketing Automation Implementation?


This was a question asked recently on a marketing automation forum. I think it deserves a good answer because many executives think that IT is the first place to go for an initiative like this. Certainly IT should be involved. But it will take a lot more than that for a successful roll-out. I think ...

6 Tips for Getting Buy-In From the Boss


Here is the reality marketers face today: reduced budgets, fewer resources and hardened C-level execs who are unlikely to invest in any new technology. However, marketing automation has proven itself to be a powerful tool for marketers. In fact, Focus Research said that marketing automation has seen ...
Social Media Return on Investment SM ROI

How to Measure Social Media ROI


Tyler Garns, former Director of Marketing at Infusionsoft, is in the process of posting a series of videos to introduce his new consulting practice. His entry today was a smart discussion on a proper way to measure and monetize social media. I’ve taught for years that social media should not be ...

Content Management and Buying Stages


U.K based Hot to Trot Marketing recently posted a great video outlining the phases that business buyers go through before making a purchase. By understanding these phases a marketing team can build a buyer profile or persona and create content appropriate for the various stages. The stages include: Being ...
The Growth of Marketing Automation - 2011

Largest Marketing Automation Vendors Grew 75% in 2011


Report: Marketo Leads In Number Of Customers The largest marketing automation vendors had a combined growth rate of 75% in 2011, with Marketo Inc. taking the lead in the number of customers, according to a new report from marketing consultancy Raab Associates. According to Raab’s “2012 B2B ...

The Breakdown: Email Marketing and Marketing Automation


One of the first steps in purchasing a new software system is buyer education. When it comes to marketing software, there is some confusion between email marketing and marketing automation software. Many buyers see the two as synonymous, but in reality, the systems are very different, with a varied feature ...

The Ideal Marketing Automation Cycle – Infographic


MarketingAutomation.com Releases “The Ideal Marketing Automation Cycle”, an Infographic Chino Hills, CA, January 20, 201 – MarketingAutomation.com released “The Ideal Marketing Automation Cycle” today, an infographic that displays how a marketing automation program should ...

Marketo’s Revenue Cycle Secret Sauce


I was recently pointed to a Slideshare presentation created by Jon Miller of Marketo.  I liked it a lot and am happy to share the link here with you.  I have to be honest that the acronyms used in the marketing automation industry have taken me a while to get used to.  But I’m happy to report ...

Active Conversion & The Definition of Marketing Automation


One of our goals here is to build profiles on as many marketing automation vendors as we can. We’re starting these sections by trying to summarize “The Definition of Marketing Automation” according to several Marketing automation vendors based on text from their web sites. Some vendors ...

Sage CRM Demo


var sa_url="http://www.softwareadvice.com/";sa_loadguide(0, "mpdfo"); According to their web site, Sage CRM Solutions include flexible and robust customer relationship management (CRM) solutions and a contact and customer manager, along with Sage ACT! & Sage SalesLogix, SageCRM was developed to ...

Customer Tracker CRM Demo


Free_Demo of Tracker CRM. Tracker Suite points out that Customer Tracker.Net is a CRM solution that simplifies customer information and contact management. Customer Tracker.Net is a Web based CRM software solution that facilitates customer services and the management of contracts. It serves as a customer ...

Sugar CRM Demo


Free_Demo of Sugar CRM Organize & Share Customer Information When managing customers in spreadsheets and email becomes too difficult, Sugar simplifies how your company organizes and tracks people, companies and sales opportunities. With a single system of truth, your team will be more productive ...

Spiceworks Network Mgmt. Demo


Simplifies IT According to the Spiceworks web site, Spiceworks manages everything IT… for Free! Spiceworks is the complete network management software, helpdesk, PC inventory tools & IT reporting solution designed to manage everything IT in small & medium businesses. The Spiceworks IT Community ...

Sage Sales Logix Demo


Free_Demo of Sage Saleslogix. – Sage SalesLogix E-marketing is an integrated, on-demand service that extends the marketing automation capabilities of Sage SalesLogix, enabling you to quickly and effectively reach out to your contacts, qualify and nurture leads, and grow your customer base. With ...

Pardot CRM Demo


Free_Demo of Pardot’s Marketing Automation Solution. Pardot Marketing Automation Pardot points out that their marketing automation is an on-demand solution that can show your sales team exactly where to spend its time in order to maximize ROI. Advanced micro-level web analytics allows Pardot to ...

OnContact CRM Demo


Free_Demo of Oncontact CRM 7. Oncontact CRM 7 According to their website, CRM 7 gives your company the competitive edge it needs with a flexible and effective Customer Relationship Management (CRM) solution from Oncontact Software. Oncontact Software provides the link you need to easily access all your ...
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