What Else Is It Called?


Marketing Automation and the ideas around it are often confused by industry jargon that is created for a variety of reasons.  In some cases jargon is created to better communicate a new idea.  In most cases it is used to “differentiate”.  But the truth is that it often confuses newcomers.  ...

Marketers as Smart Consumers


The Age of the Salesperson When I sold cookware as an in-home salesperson, I was proud of our products and I was proud of what I did.  Our product was expensive but I knew that my customers would use that product for the rest of their lives (I met my wife that way and she still does).  We called our ...

Sage Sells Its ACT! and SalesLogix Lines


The move represents an effort to divest itself of non-core solutions. The Sage Group today announced plans to sell seven non-core products, including its ACT! and SalesLogix products, for a total of roughly $145 million. The deals involve three products managed from North America (Sage ACT!, Sage SalesLogix, ...

Content Marketing Isn’t New, It’s Just Easier


Years ago, me and my wife decided to move from Chicago, where we both grew up, to California.  We were married for about 6 years and our two boys were 2 and 5 years old respectively.  We wanted to do it right and we were concerned about upsetting the apple cart with our two boys.  We wanted to make ...

Marketing Automation Mag – Jan – 2013


Infusionsoft rakes in $54M to automate marketing for small businesses – GigaOM GigaOMInfusionsoft rakes in $54M to automate marketing for small businessesGigaOMMarketing automation SaaS vendors remain hot properties. Oracle bought Eloqua for $871 million, Hubspot nabbed a $35 million mezzanine ...

Infusionsoft Gets $54M Venture Investment From Goldman Sachs


Infusionsoft, the Chandler-based small-business marketing software company, has received a $54 million venture capital investment from a group led by Goldman Sachs… Goldman Sachs was joined by Arthur Ventures in the round. The companies follow Mohr Davidow Ventures and Signal Peak, which invested ...

Consultant Profile – Neo Marketing


I had the pleasure of a conversation with Anand Thaker of Neo Marketing.  Anand’s background is in the energy space. His first interest of development eventually turned to marketing – from web site development and email then search and then being able to automate those efforts and integrate ...

Act-On Offers Value and Simplicity


I did a webinar with Act-on software (www.act-on.com), who contacted me to share information on their platform and products.  I was pretty impressed and I’m sure that Act-on will make it onto next year’s Top Twenty Small-Business-Friendly Marketing Automation Vendor List.  The webinar was ...

Video Book Summary – The Ultimate Guide to Google Adwords by Perry Marshall and Brian Todd


Before I start I have to disclose that I’m a big fan of Perry Marshall’s and of Bryan Todd’s. I’ve followed their teachings for years and recently attended their consulting accelerator seminar which was held in Rolling Meadows, Illinois. I am an affiliate and sometimes I make ...

Marketing Automation… for Salespeople and Small Business Owners


How to Automate The Marketing Tasks You Need to Do Each Day to Succeed! Get a Free Chapter of My Upcoming Book - Marketing Automation For Salespeople & Small Business Owners When you sign up for any of ...
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