This was a question asked recently on a marketing automation forum. I think it deserves a good answer because many executives think that IT is the first place to go for an initiative like this. Certainly IT should be involved. But it will take a lot more than that for a successful roll-out. I think ...

Tyler Garns, former Director of Marketing at Infusionsoft, is in the process of posting a series of videos to introduce his new consulting practice. His entry today was a smart discussion on a proper way to measure and monetize social media. I’ve taught for years that social media should not be ...

Today I watched a webinar by Silverpop that demonstrated the basic use of their Engage Marketing Automation Platform. On their website, Silverpop makes the claim: “Silverpop is the only marketing technology provider offering email marketing software and marketing automation. In today’s customer-driven ...

Report: Marketo Leads In Number Of Customers The largest marketing automation vendors had a combined growth rate of 75% in 2011, with Marketo Inc. taking the lead in the number of customers, according to a new report from marketing consultancy Raab Associates. According to Raab’s “2012 B2B ...

Allinio.com has listed a set of events for 2012 that we wanted to share here… This year there are a multitude of conferences available to B2B Markters for networking and professional development. We plotted out the leading ones for you in a chronological table; some are repeat events at different ...

We just released MarketingAutomation.com’s Top 20 List of Small-Business-Friendly Marketing Automation Vendors.  Since one of our criteria is listed as easy-to-find pricing, I’ve had a few people tell me that they prefer not to put pricing on their web sites because they want people to inquire.  ...

Marketing Automation (MA) Vendors That Are “Small Business Friendly” Periodically, we release a report called MarketingAutomation.com’s Top 20 List of “Small-Business-Friendly Vendors”. What is a Small-Business-Friendly Marketing Automation Vendor? Number one… Small-Business-Friendly ...

Sales Lead Management Association (SLMA) Announces Winners of 50 Most Influential People in Sales Lead Management 2011 – MAI Partners With 12 Grand Rapids, Michigan (PRWEB) December 13, 2011 The Marketing Automation Institute (MAI), the premiere certification body and collaborative community for ...

A Guide to Marketing Automation blog.hubspot.com11/2/11 A basic definition of marketing automation and how it fits into inbound marketing.

The numbers don’t lie: B2B organizations are reporting a 10 percent loss in yearly revenue due to lack of marketing and sales alignment. Why is this? Because these companies either don’t have marketing automation software, or they have it, but marketers are still behind. There is a clear ...