Lead Nurturing vs Drip Email Marketing Campaigns

Not Getting Any? Check Your Drip. Marketing. A guy walks into a bar. He spots his quarry. Comes groovin’ up slowly. He pulls out his best line and in a dark brown voice says to her (or him, whatever you’re into)… “Come here often”? Pause… In real life what he says ...

Recent Collaboration Offers Sophisticated Integration of Microsoft CRM and Marketing Automation

Tricension and Net-Results have recently teamed up to create the ultimate integration between Microsoft Dynamics CRM and the Marketing Automation platform, Net-Results. This collaboration offers a new approach to marketing automation, customer management and business intelligence. These technologies ...

Sixty Percent of Fathers Have Worked on Father’s Day

Father’s Day and Marketing Automation: Give Yourself the Gift of Time In a recent survey of fathers who own businesses, sixty percent of them stated that they have worked on Father’s Day. But it’s likely that most fathers would prefer to spend Father’s Day with their families, ...

Net-Results.com Named Market Leader in Marketing Automation Software

WordStream, a marketing software company that provides search marketing tools for SEO & PPC, has named Net-Results as a Market Leader in the Marketing Automation Software category. WordStream’s infographic titled “The World’s Best Internet Marketing Software 2012,” (shown ...

Online Marketing Institute and Marketing Automation Institute Form Strategic Partnership

The Leaders in Marketing Education Join to Better Serve Marketers Worldwide GRAND RAPIDS, Mich. and SAN FRANCISCO, May 30, 2012 /PRNewswire/ — The Marketing Automation Institute (MAI), the premiere vendor-neutral marketing automation certification organization, and the Online Marketing Institute ...

$800 Million – Salesforce Reported to be Purchasing Buddy Media

Salesforce Set to Snap Up Facebook Friend Buddy Media for More Than $800 Million Enterprise, meet social: Cloud-computing pioneer Salesforce.com is close to a deal to acquire Buddy Media, the five-year-old company that helps brands manage their Facebook presence… Read the story… | Source: ...

Local News Sites Present Opportunities For Local Entrepreneurs

Award-winning journalist, Robert Niles wrote an insightful story today about local journalism. I think he’s hit the nail on the head. The gist of his article is that many national news organizations have tried to penetrate local news markets but are usually unsuccessful. His theory is that unless ...

Marketing Automation Spotlight

This could be old news to some of us but I wanted to post a link to this comprehensive report on Marketing Automation done by TM Capital Corp of Atlanta, GA. The report is a high level view of the industry that was done in 2011 and is good reference. A few highlights: MAS [Marketing Automation Software] ...

7 Tips to Boost Your Site’s Conversion Rate Using Images

The other day I sent out an email distribution from one of my sites and wanted to include an image. I wondered what the effect was if I used my picture and whether it mattered if I smiled in the image or if it was better to use a picture of me speaking on a platform. I tend to look serious when speaking ...

Marketo Acquires Crowd Factory

San Mateo, Calif. – April 18, 2012 – Marketo today announced that it has acquired Crowd Factory, Inc., a social campaign management platform. This combined solution enables marketers to amplify and measure social-enabled campaigns to deliver more customers and gain an immediate competitive ...
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