Pardot released a fun infographic today, called the Content Marketing Mix, depicting the types of content appropriate for various stages of prospect awareness and purchasing. I always like infographics like this just for how they help to itemize and visualize sometimes obscure tactics and strategies. The ...

This is a video book summary about “Marketing Automation, Practical Steps to More Effective Direct Marketing” by Jeff LeSueur.   Transcript of Video Book Summary – Marketing Automation, Practical Steps to More Effective Direct Marketing by Jeff LeSueur This book, written by Jeff ...

36 Percent of US SMBs Are Planning to Use Marketing Automation; More Than Double of Current Adoption SAN JOSE, Calif., July 24, 2012 /PRNewswire/ — A detailed study conducted by Techaisle shows that marketing automation is now among the top ten relevant technology areas of investment for an SMB ...

I want to congratulate and give props to Eloqua, a marketing automation leader that caters to enterprise (generally b2b) customers. Bloomberg reported today that they raised $92 million dollars in an IPO and got listed on the Nasdaq stock market. I don’t list Eloqua on my Marketing Automation Small ...

I just went through a report of recent domain name sales from Sedo and Afternic. The one that stands out to me as a real bargain purchase is HairStylists.com which was bought for only $4k. That is a deal IMHO. Another thing interesting about this report is that it gives you a perspective of the out-of-the-US ...

Sales Turns to the Cloud for Quick Relief Louis Columbus is a marketing, product management, sales and industry analyst and serves as Microsoft Enterprise Systems Senior Analyst & Marketing Manager at Cincom. He teaches MBA courses and has taught at California State University, Fullerton: University ...

Industry Analyst Firm Highlights Act-On’s Marketing Automation Platform in Gleansight Benchmark Report BEAVERTON, Ore.–(BUSINESS WIRE)–Act-On Software, provider of the fastest growing, cloud-based marketing automation platform for the Fortune 5,000,000, today announced that it received ...

Webinar, Screensharing, and Teleconferencing Tools – The Software Spectrum There are companies that invent, companies that dominate, and companies that innovate. These first movers are usually rewarded with high margins, bigger-spending customers, and low competition… for a while. The business ...

I attended Marketo’s Social Marketing RockStar Tour today in Costa Mesa, California. It was headed up by an enthusiastic Sanjay Dholakia and his team. There were about 100+ attendees, participants, and customers there. There were several excellent panels and presentations given. Here are are few ...

The company is planning to offer digital marketing services to small businesses. Things are proceeding rather swiftly for YouSpot, one of the newest digital marketing startups in town. Earlier this month, executives at HubSpot, a Cambridge firm that helps mid-sized companies market through search and ...