If you are looking to create more lasting relationships with potential and current customers, using marketing automation software is a worthy investment. Marketing automation has been shown to help deepen relationships by providing relevant information to your audience based upon actions they take or ...

Company also introduces new Prophet features, including an enhanced user interface. REDMOND, Wash. – April 9, 2012 – Avidian Technologies today announced the addition of Prophet Ultimate OnDemand Edition to the company’s line of industry-leading Microsoft Outlook-based customer relationship management ...

www.bluewolf.com4/4/12 If like many people, you are finding that you and your team are spending time creating email programs that just aren't getting the type of ROI that you want, you may consider revamping some of your current processes.

My company, Software Advice, is a free online resource for software buyers. We literally spend over 10 hours a day talking to software buyers on the phone, helping them sort through the hundreds of systems on the market to identify a short list. After we help them decide on which systems to research, ...

Net-Results’ Latest Marketing Automation Product Release Includes the Simplest Email Drip Campaign Interface Available Adding a host of enhancement and features, the top-rated lead management system continues to set the standard for simplifying powerful functionality. Golden, CO (PRWEB) March 20, ...

By 2017, a CMO will spend more on IT than the CIO. – Gartner Group For the first time in history, businesses can leverage big data for the benefit of driving marketing insights. We are at the very beginning of this wave, but this fundamental shift will create several multi-billion dollar winners. ...

Editor’s Notes: The link below contains an especially nice and useful infographic because there are a lot of us who want to use CRM while we are in the field. There’s no better way to get a field salesperson in the habit of using marketing automation than to train them to use it before they ...

Editor’s Note: I’m always looking for the best and clearest definitions of Marketing Automation and I liked how this article from OpenMarketing.com explained it… A client asked me recently what the difference is between marketing automation and CRM and why they needed both systems as ...

This was a question asked recently on a marketing automation forum. I think it deserves a good answer because many executives think that IT is the first place to go for an initiative like this. Certainly IT should be involved. But it will take a lot more than that for a successful roll-out. I think ...

We interviewed entrepreneur, Jay Weintraub about his upcoming conference… LeadsCon is a pioneering conference and expo dedicated to increasing the effectiveness of those operating in the online lead generation industry LeadsCon provides a unique and collaborative environment designed for networking ...