Online Marketing Institute and Marketing Automation Institute Form Strategic Partnership


The Leaders in Marketing Education Join to Better Serve Marketers Worldwide GRAND RAPIDS, Mich. and SAN FRANCISCO, May 30, 2012 /PRNewswire/ — The Marketing Automation Institute (MAI), the premiere vendor-neutral marketing automation certification organization, and the Online Marketing Institute ...

$800 Million – Salesforce Reported to be Purchasing Buddy Media


Salesforce Set to Snap Up Facebook Friend Buddy Media for More Than $800 Million Enterprise, meet social: Cloud-computing pioneer Salesforce.com is close to a deal to acquire Buddy Media, the five-year-old company that helps brands manage their Facebook presence… Read the story… | Source: ...

5 Tips to Become a Marketing Automation Master


www.bluewolf.com4/4/12 If like many people, you are finding that you and your team are spending time creating email programs that just aren't getting the type of ROI that you want, you may consider revamping some of your current processes.

Marketing Is The Next Big Money Sector In Technology


By 2017, a CMO will spend more on IT than the CIO. – Gartner Group For the first time in history, businesses can leverage big data for the benefit of driving marketing insights. We are at the very beginning of this wave, but this fundamental shift will create several multi-billion dollar winners. ...

The Difference Between Marketing Automation And CRM


Editor’s Note: I’m always looking for the best and clearest definitions of Marketing Automation and I liked how this article from OpenMarketing.com explained it… A client asked me recently what the difference is between marketing automation and CRM and why they needed both systems as ...

What Role Should IT Play in a Marketing Automation Implementation?


This was a question asked recently on a marketing automation forum. I think it deserves a good answer because many executives think that IT is the first place to go for an initiative like this. Certainly IT should be involved. But it will take a lot more than that for a successful roll-out. I think ...

Silverpop Live Product Demonstration – Observations


Today I watched a webinar by Silverpop that demonstrated the basic use of their Engage Marketing Automation Platform. On their website, Silverpop makes the claim: “Silverpop is the only marketing technology provider offering email marketing software and marketing automation. In today’s customer-driven ...

Content Management and Buying Stages


U.K based Hot to Trot Marketing recently posted a great video outlining the phases that business buyers go through before making a purchase. By understanding these phases a marketing team can build a buyer profile or persona and create content appropriate for the various stages. The stages include: Being ...
The Growth of Marketing Automation - 2011

Largest Marketing Automation Vendors Grew 75% in 2011


Report: Marketo Leads In Number Of Customers The largest marketing automation vendors had a combined growth rate of 75% in 2011, with Marketo Inc. taking the lead in the number of customers, according to a new report from marketing consultancy Raab Associates. According to Raab’s “2012 B2B ...

The Ideal Marketing Automation Cycle – Infographic


MarketingAutomation.com Releases “The Ideal Marketing Automation Cycle”, an Infographic Chino Hills, CA, January 20, 201 – MarketingAutomation.com released “The Ideal Marketing Automation Cycle” today, an infographic that displays how a marketing automation program should ...

Why Is Having Clear Pricing So Important To Small Businesses?


We just released MarketingAutomation.com’s Top 20 List of Small-Business-Friendly Marketing Automation Vendors.  Since one of our criteria is listed as easy-to-find pricing, I’ve had a few people tell me that they prefer not to put pricing on their web sites because they want people to inquire.  ...

Hubspot’s Guide to Marketing Automation


A Guide to Marketing Automation blog.hubspot.com11/2/11 A basic definition of marketing automation and how it fits into inbound marketing.

News: HubSpot Acquires Marketing Automation Company Performable


Acquisition Adds Innovative Functionality and Top Talent CAMBRIDGE, MA, Jun 16, 2011 (MARKETWIRE via COMTEX) — Three months after receiving a $32 million Series D financing round, led by Sequoia Capital, Google Ventures, and Salesforce.com, inbound marketing software company HubSpot announced ...

Infusionsoft Going on International Customer Tours


Infusionsoft’s Customer Tour is a unique opportunity to engage in detailed Infusionsoft product training delivered by their experts. They are planning an international tour in the following cities: May 6 Atlanta May 13 Washington, DC June 24 San Diego July 29 New York Aug. 26 Chicago Sept. ...

Prophet by Avidian


A 30 Day Small Business Marketing Automation Review I’m doing a review of my transition from no real marketing automation to the use of Prophet by Avidian Software. Disclaimers: I recently interviewed the CEO of Avidian and they were kind enough to donate one license to me for my review. I will ...

30 Day Small Business Marketing Automation Reviews


I’m going to give myself one month to do each/any of these reviews at which point, I’ll either stay using it or move to another. I want to make MarketingAutomation.com a place where people can see many reviews, but I also run a regular business so I face the same challenges that any company ...

Interview With James Wong, CEO of Avidian (Full Transcript)


Please visit this link for an interview summary. You can listen to the recording here: Interview with Avidian CEO, James Wong Avidian Technologies is the developer of Prophet CRM software, which is designed to enhance Microsoft Outlook and turn it into a robust marketing automation tool. This is the ...

Active Conversion & The Definition of Marketing Automation


One of our goals here is to build profiles on as many marketing automation vendors as we can. We’re starting these sections by trying to summarize “The Definition of Marketing Automation” according to several Marketing automation vendors based on text from their web sites. Some vendors ...

Fix Your Terrible, Insecure Passwords in Minutes


A foolproof technique to secure your online accounts Slate Magazine writer Farhad Manjoo offered one of the best systems I’ve ever seen to create secure passwords for your online accounts. Memorization has never been a strong point for me and security online is so important today so this idea is ...

Sage CRM Demo


var sa_url="http://www.softwareadvice.com/";sa_loadguide(0, "mpdfo"); According to their web site, Sage CRM Solutions include flexible and robust customer relationship management (CRM) solutions and a contact and customer manager, along with Sage ACT! & Sage SalesLogix, SageCRM was developed to ...

Customer Tracker CRM Demo


Free_Demo of Tracker CRM. Tracker Suite points out that Customer Tracker.Net is a CRM solution that simplifies customer information and contact management. Customer Tracker.Net is a Web based CRM software solution that facilitates customer services and the management of contracts. It serves as a customer ...

Sugar CRM Demo


Free_Demo of Sugar CRM Organize & Share Customer Information When managing customers in spreadsheets and email becomes too difficult, Sugar simplifies how your company organizes and tracks people, companies and sales opportunities. With a single system of truth, your team will be more productive ...

Spiceworks Network Mgmt. Demo


Simplifies IT According to the Spiceworks web site, Spiceworks manages everything IT… for Free! Spiceworks is the complete network management software, helpdesk, PC inventory tools & IT reporting solution designed to manage everything IT in small & medium businesses. The Spiceworks IT Community ...

Sage Sales Logix Demo


Free_Demo of Sage Saleslogix. – Sage SalesLogix E-marketing is an integrated, on-demand service that extends the marketing automation capabilities of Sage SalesLogix, enabling you to quickly and effectively reach out to your contacts, qualify and nurture leads, and grow your customer base. With ...

Pardot CRM Demo


Free_Demo of Pardot’s Marketing Automation Solution. Pardot Marketing Automation Pardot points out that their marketing automation is an on-demand solution that can show your sales team exactly where to spend its time in order to maximize ROI. Advanced micro-level web analytics allows Pardot to ...

OnContact CRM Demo


Free_Demo of Oncontact CRM 7. Oncontact CRM 7 According to their website, CRM 7 gives your company the competitive edge it needs with a flexible and effective Customer Relationship Management (CRM) solution from Oncontact Software. Oncontact Software provides the link you need to easily access all your ...

NetSuite +CRM Demo


Free_Demo of Netsuite CRM+ . NetSuite claims that they are redefining what to expect from a CRM solution NetSuite CRM+ software delivers powerful customer relationship management (CRM) capabilities, including sales force automation (SFA), marketing automation, customer support and service, and flexible ...

Microsoft Dynamics CRM Demo


Free_Demo of Microsoft Dynamics CRM. Microsoft points out that with their Dynamics CRM, you can.. For Sales… Establish a 360-degree view of customer interaction and sales opportunities. * Key Features and Screenshots * Case Study: CH2M HILL Optimizes Business Development Performance with New CRM ...

Marketo CRM Demo


Free_Demo of Marketo here. Marketo points out the following benefits to their CRM on their web site… Automate and Measure Lead Management Campaigns, Nurture and Score Leads Marketo Lead Management is unlike any marketing automation you’ve seen before. It provides all the rich functionality marketers ...

Loopfuse CRM Demo


Free_Demo of Loopfuse here. LoopFuse OneView Features Overview Marketing Dashboard Dashboards provide a real-time, up-to-the-minute view across all of your Sales and Marketing activities, down to fine-grained detail on touchpoints with prospects, companies, CRM Leads, and CRM Contacts. From Email Marketing ...
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