Pardot Releases Interesting Content Marketing Infographic


Pardot released a fun infographic today, called the Content Marketing Mix, depicting the types of content appropriate for various stages of prospect awareness and purchasing. I always like infographics like this just for how they help to itemize and visualize sometimes obscure tactics and strategies. The ...

Video Book Summary – Marketing Automation by Jeff LeSueur


This is a video book summary about “Marketing Automation, Practical Steps to More Effective Direct Marketing” by Jeff LeSueur.   Transcript of Video Book Summary – Marketing Automation, Practical Steps to More Effective Direct Marketing by Jeff LeSueur This book, written by Jeff ...

Small Businesses to Double Adoption of Marketing Automation


36 Percent of US SMBs Are Planning to Use Marketing Automation; More Than Double of Current Adoption SAN JOSE, Calif., July 24, 2012 /PRNewswire/ — A detailed study conducted by Techaisle shows that marketing automation is now among the top ten relevant technology areas of investment for an SMB ...

Eloqua Raises US$92M in IPO


I want to congratulate and give props to Eloqua, a marketing automation leader that caters to enterprise (generally b2b) customers. Bloomberg reported today that they raised $92 million dollars in an IPO and got listed on the Nasdaq stock market. I don’t list Eloqua on my Marketing Automation Small ...

Domain Names and Newsletters


I just went through a report of recent domain name sales from Sedo and Afternic. The one that stands out to me as a real bargain purchase is HairStylists.com which was bought for only $4k. That is a deal IMHO. Another thing interesting about this report is that it gives you a perspective of the out-of-the-US ...

Gartner Hype Cycle for CRM Sales, 2012


Sales Turns to the Cloud for Quick Relief Louis Columbus is a marketing, product management, sales and industry analyst and serves as Microsoft Enterprise Systems Senior Analyst & Marketing Manager at Cincom. He teaches MBA courses and has taught at California State University, Fullerton: University ...

The Software Spectrum – Webinar Tools


Webinar, Screensharing, and Teleconferencing Tools – The Software Spectrum There are companies that invent, companies that dominate, and companies that innovate. These first movers are usually rewarded with high margins, bigger-spending customers, and low competition… for a while. The business ...

Marketo’s Social Marketing Rockstar Tour


I attended Marketo’s Social Marketing RockStar Tour today in Costa Mesa, California. It was headed up by an enthusiastic Sanjay Dholakia and his team. There were about 100+ attendees, participants, and customers there. There were several excellent panels and presentations given. Here are are few ...

Hubspot Exec Spins Out Youspot


The company is planning to offer digital marketing services to small businesses. Things are proceeding rather swiftly for YouSpot, one of the newest digital marketing startups in town. Earlier this month, executives at HubSpot, a Cambridge firm that helps mid-sized companies market through search and ...

Lead Nurturing vs Drip Email Marketing Campaigns


Not Getting Any? Check Your Drip. Marketing. A guy walks into a bar. He spots his quarry. Comes groovin’ up slowly. He pulls out his best line and in a dark brown voice says to her (or him, whatever you’re into)… “Come here often”? Pause… In real life what he says ...
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