Marketing Is The Next Big Money Sector In Technology

Posted by Joe on Mar 18, 2012 in Insights, News / Articles | 0 comments

By 2017, a CMO will spend more on IT than the CIO. – Gartner Group For the first time in history, businesses can leverage big data...

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What Role Should IT Play in a Marketing Automation Implementation?

Posted by Joe on Feb 23, 2012 in General, Insights, Marketing Automation, Technology | 0 comments

This was a question asked recently on a marketing automation forum. I think it deserves a good answer because many executives think that...

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LeadsCon: Lead Generation Conference Feb 28th-29th in Las Vegas

Posted by Editor on Feb 23, 2012 in Advertising, Insights, Lead Generation, News / Articles | 0 comments

We interviewed entrepreneur, Jay Weintraub about his upcoming conference… LeadsCon is a pioneering conference and expo dedicated to...

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How to Measure Social Media ROI

Posted by MarketingAutomation.com on Feb 12, 2012 in Case Studies, General, Infusionsoft, Insights, Marketing Automation, News / Articles, Newsletter, Social Media | 0 comments

Tyler Garns, former Director of Marketing at Infusionsoft, is in the process of posting a series of videos to introduce his new consulting practice. His entry today was a smart discussion on a proper way to measure and monetize social media. I've taught for years that social media should not be the center of your strategy (remember MySpace.com) but rather, a method of driving potential customers to your website or blog and to your offers since that is the one thing you have complete and permanent control over. Tyler's presentation...

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