The Ideal Marketing Automation Cycle

An Ideal Marketing Automation Cycle


Mastering marketing automation is not an easy task but is probably one of the most valuable things you can do for your business. There are many elements and, like most technical subjects, there is “overwhelm” – too many ideas and too many products to evaluate. But if you take things ...

Brandizi Video Depicts Marketing Automation at its Best


I like it when I find a good descriptions of what marketing automation should do.  There are so many variations.  I ran across Brandizi recently and I have a good first impression.  Their video explains what marketing automation should do very well. I also appreciate their transparent and divergent ...

Will Marketing Automation Catch on in 2015?


Mike Templeman, CEO of Foxtail Marketing wrote: “Digital marketers don’t usually utilize their marketing software to the fullest. In fact, ‘They’re spending all of this money on software that can perform like a Ferrari, and they’re driving it like a 1985 Yugo.’ But my hope is ...

In Praise of Deadlines


By Sherry Lamoreaux “Depend upon it, sir, when a man knows he is to be hanged in a fortnight, it concentrates his mind wonderfully.” – Samuel Johnson Deadlines get a bad rap. They can actually spur your creativity, if you let the “concentration” part work in your favor – ...

What Else Is It Called?


Marketing Automation and the ideas around it are often confused by industry jargon that is created for a variety of reasons.  In some cases jargon is created to better communicate a new idea.  In most cases it is used to “differentiate”.  But the truth is that it often confuses newcomers.  ...

Marketers as Smart Consumers


The Age of the Salesperson When I sold cookware as an in-home salesperson, I was proud of our products and I was proud of what I did.  Our product was expensive but I knew that my customers would use that product for the rest of their lives (I met my wife that way and she still does).  We called our ...

The Future of So Many Things


Mary Meeker is an American venture capitalist and former Wall Street securities analyst primarily associated with the Internet. She is a partner at Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers. Yesterday, she revealed some slides that are fantastic if you are interested ...
Best Buy

How Can Best Buy Thrive in The New Digital World?


 The Writing is on the Wall. My wife is planning a family trip with her sisters and parents, back to Poland where they grew up (her family immigrated to America when she was twelve years old). So last night we went to the Best Buy in Chino Hills, CA (near where we live) to look for a European electrical ...

Multivariate Testing 101


A Scientific Method Of Optimizing Design I just read an article about Multivariate testing that I think does the best job I’ve ever seen in explaining the idea in laymen’s terms. Written by Paras Chopra, who is behind the Visual Website Optimizer. We’ve just added his site to The ...

Hubspot Exec Spins Out Youspot


The company is planning to offer digital marketing services to small businesses. Things are proceeding rather swiftly for YouSpot, one of the newest digital marketing startups in town. Earlier this month, executives at HubSpot, a Cambridge firm that helps mid-sized companies market through search and ...
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