Marketo’s Revenue Cycle Secret Sauce
I was recently pointed to a Slideshare presentation created by Jon Miller of Marketo. I liked it a lot and am happy to share the link here with you. I have to be honest that the acronyms used in the marketing automation industry have taken me a while to get used to. But I'm happy to report that I'm understanding them better now. Things like MQL, SAL, and SQL used to bother me. Now they're coming naturally. I'm sure that at some point, I'm going to add an acronym translator here. In the mean time:
- MQL means Marketing Qualified Lead - Marketing likes this lead and thinks it's a good one.
- SAL means Sales Accepted Lead - A salesperson liked this lead to accept it.
- SQL means Sales Qualified Lead - A salesperson has qualified a prospect in real life.
Businesses need to organize and think about the... Read More
Top 20 List of “Small-Business-Friendly” Marketing Automation Vendors
Marketing Automation (MA) Vendors That Are “Small Business Friendly” Today, we released our report,...
Read MoreProphet by Avidian
A 30 Day Small Business Marketing Automation Review I'm doing a review of my transition from no real marketing automation to the use of Prophet by Avidian Software. Disclaimers: I recently interviewed the CEO of Avidian and they were kind enough to donate one license to me for my review. I will always however, be completely honest about my experiences. All descriptions are "at-the-time-of-writing". We do our best to be accurate but accept no liability for errors or omissions. Please do your own due diligence before buying any software solution.
Read More30 Day Small Business Marketing Automation Reviews
I’m going to give myself one month to do each/any of these reviews at which point, I’ll either stay using it or move to...
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